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Gail Lyon

The Co-operative Group
Group Social Media Lead
Gail Lyon has worked at The Co-operative for two years, where her role is to lead and develop the social media strategy. She led the development of the UK retail first Snapchat campaign, which was listed in Campaign Magazine's top 10 Digital Innovations 2013, along with the award-winning Twitter campaign, #Fighttheprice. A qualified marketer, Gail has over 16 years' experience working in marketing within businesses such as BT and more recently with Siemens where she developed their global social media strategy.