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Claire Higgins

Head of Digital Marketing
Claire Higgins leads up the digital marketing at Selfridges. She is responsible for the acquisition, retention and social strategy and oversees the digital marketing team. Prior to joining Selfridges, she was Head of Marketing and Content at vtravelled.com, the social travel website launched by Virgin. Claire has also consulted at Glam Media, where she redefined the UK brand positioning, sales and marketing. She also held the position of Head of Marketing at Hearst digital, the digital division of the National Magazine Company (NatMag) for nearly 6 years, where she was responsible for delivering the B2B and B2C marketing strategy, across the company’s portfolio of websites, which collectively reach 5 million women every month, a third of all women online in the UK.