Mr. Braddy joined JUST EAT in 2009 and set about establishing the Company as the leading brand in delivery takeaway around the world. Since that time, he has built a team of experts covering Retail, brand and digital marketing. In 2012, Mr. Braddy led the global launch of JUST EAT's brand campaign to ban home cooking, 'Don't Cook, JUST EAT'. Mr. Braddy previously worked for The Financial Times, toptable and gameplay.com. Mr. Braddy holds a Bachelor of Arts in Business Administration (Marketing) and an HND in Business & Finance (Marketing) from the University of East London.