Previously at Marks & Spencer, Loaye was involved in development and roll-out to stores of M&S's greetings and toys offering and strategic move into music and leisure products.

Leaving M&S, Loaye went on to found a series of retail and leisure businesses in London and the South West, including Junior Toys, one of the largest toy retailers in the South West.

Loaye has an active involvement in, and understanding of, public sector and retail organisations including the Chamber of Commerce and the Federation of Small Businesses.

He has worked with many independent retailers supporting and advising on strategies to develop their online presence.

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