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Wednesday, March 25
 

10:30am

Walking before you run: getting started with marketing automation

Reduced headcount!

Single customer view!

Set it and forget it!

These claims and more have been shouted from the rooftops about marketing automation technologies for nearly a decade. But there’s a reason only 37% of marketers have more than a basic understanding of the latest marketing technology. In this workshop, we’ll explore what’s holding today’s marketers back, narrow the gap between ambition and execution, and you’ll learn how to take the first steps in making your marketing technology dreams a reality.


Speakers
avatar for Danielle Woolley

Danielle Woolley

Customer Success Manager, Adestra



Wednesday March 25, 2015 10:30am - 12:30pm
Workshop 2 Workshop 2

10:30am

Tag Management in the Era of Smart Data – The Yellow Pages of Canada case study
Yellow Pages is a leading digital media and location-based marketing solutions company in Canada. Join Martin De Backer, François Fulgeanu and Marius Kriening of TagCommander who will present the Yellow Pages case study – a marquee implementation of marketing agility in support of an ambitious digital transformation.

In this workshop you will learn:
- Why marketing agility is foundational to Yellow Pages’ ongoing digital transformation.
- How it simplified governance of its portfolio of e-marketing tools.
- Why page load performance was a decisive factor in its platform selection process.
- How it overcame its data collection, data distribution, and data insight challenges across its digital properties and channels.

Speakers
avatar for Martin De Backer

Martin De Backer

Country Manager UK & Nordics, TagCommander
avatar for Stephane Fulgeanu

Stephane Fulgeanu

Head of Consulting, UK, TagCommander
avatar for Marius Kriening

Marius Kriening

Senior Business Development Manager, TagCommande



Wednesday March 25, 2015 10:30am - 12:30pm
Workshop 3 Workshop 3
  • Website www.tagcommander.com
  • Tel : +44 2033981333

10:30am

User Generated Content – Put customers at the heart of your content and commerce strategy

User Generated Content (UGC) is fast becoming a key component of a modern eCommerce experience – with social media proven to drive increases in engagement and conversions.

Join us for this workshop and discover how to:

1. Easily incorporate social media into your site experience

2. Enrich social media with product data and publish to your sites

3. Measure and optimize content to drive conversion performance


Speakers
avatar for James Brooke

James Brooke

Founder and CEO, Amplience



Wednesday March 25, 2015 10:30am - 12:30pm
Workshop 4 Workshop 4

10:35am

Opening Retailer Keynote: Lessons from an IPO

Hear from the Founder and CEO of AO.com, how they did their IPO both differently and to great effect in 2014.


Speakers
avatar for John Roberts

John Roberts

AO.com, CEO&Founder
John Roberts is the founding director and CEO of AO World PLC. Having previously worked extensively in the kitchen appliance industry, he has been instrumental in using the internet as a platform to change the way in which kitchen appliances are sold in the UK. Since founding AO, John has led the company to hugely successful IPO in March 2014, floating at 1.2 billion pounds. John has also presided over the evolution of the business and led the... Read More →


Wednesday March 25, 2015 10:35am - 11:05am
Theatre 1: International and Cross Border Conference

10:35am

Opening Retailer Keynote: Wearable Tech, AR, and VR – What’s on the Horizon for Mobile Retail

The sheer amount of choice available to shoppers has made it imperative for retailers to offer a customer experience and wow factor to make them stand out from the crowd. What are customers looking for? How can you facilitate a customer-centric company culture and how does this impact loyalty and ROI?


Speakers
avatar for Mat Braddy

Mat Braddy

Chief Marketing Officer, Just Eat
Mr. Braddy joined JUST EAT in 2009 and set about establishing the Company as the leading brand in delivery takeaway around the world. Since that time, he has built a team of experts covering Retail, brand and digital marketing. In 2012, Mr. Braddy led the global launch of JUST EAT's brand campaign to ban home cooking, 'Don't Cook, JUST EAT'. Mr. Braddy previously worked for The Financial Times, toptable and gameplay.com. Mr. Braddy holds a... Read More →


Wednesday March 25, 2015 10:35am - 11:05am
Theatre 2: Insight & Customer Experience Conference

10:35am

Opening Keynote Address: Crystal Ball Gazing: Aligning your Corporate Strategy with New and Shifting Customer Demands

Customer demands for flexible and speedy service and delivery entails many risks and rewards for retailers hoping to gain the competitive edge. Luke will set the scene by sharing top tips for increasing availability and efficiency while cutting costs and  offering better customer experience.


Speakers
avatar for Luke Massery

Luke Massery

VP GM Groupon Goods, Groupon
Luke is  VP and GM of the Groupon Goods Global business in EMEA, and  responsible for driving the long-term health of the business (including technology development, and customer and merchant satisfaction), while ensuring  that Groupon is  hitting revenue and profitability targets each quarter along the way.


Wednesday March 25, 2015 10:35am - 11:05am
Theatre 4 - Retail Delivery EDX Conference

10:35am

Opening Keynote Address: Turning Mobile into Money – key challenges and best practices

The success of retail hinges upon their ability to connect with customers over multiple devices and touch points in a clear and consistent way. What technological and organizational challenges   need to be overcome to achieve this and where is the industry going? Where is mobile investment delivering the greatest ROI? 


Speakers
avatar for Lysa Hardy

Lysa Hardy

Chief MArketing Officer, NBTY Europe
Lysa joined NBTY Europe in July 2012 as Chief Marketing Officer. Prior to this she was interim Chief Marketing Officer at the RAC where she built a new marketing team and structure to bring the brand back to life, following the purchase of the business by The Carlyle Group from Aviva. Lysa oversaw the separation of the commercial activity from Aviva, development of new e-commerce capability, and put together a new integrated full mix... Read More →


Wednesday March 25, 2015 10:35am - 11:10am
Theatre 3: Mobile In Multichannel Conference

11:00am

Let’s go international! Smart strategies for expanding your e-commerce business across borders.

Knowing where to start on an international journey can be a daunting prospect and with all the energy and investment that goes into building the perfect e-commerce site, so often the payments process is overlooked. There is no ‘one size fits all’ and even the very largest businesses take a phased approach when it comes to international expansion. Julian will provide a high level overview of the topics and challenges that merchants should expect to face when seeking to expand their business across borders, reduce cart abandonment and maximise the revenue opportunities. The key themes that will be covered include alternative payments and localisation.


Speakers
JW

Julian Wallis

Ingenico Payments Services, Head of Sales


Wednesday March 25, 2015 11:00am - 11:15am
Digital Payments Village Digital Payments Village

11:00am

Want to win incremental sales and compete with the likes of Amazon? Demand-driven selling might just be the answer you’re looking for.

Consumers are getting smarter and more sophisticated and are getting fed up with being ‘pushed' offers for products they don’t want. 

Independent etailers are struggling to compete with the major online retailers who are dominating the market place.

But there is another way.

Demand driven eCommerce is flipping the old model on its head, changing the way consumers behave and delivering more effective and efficient orders for SMEs.

Find out how by thinking differently you can divert millions of orders from Amazon to smaller online retailers.


Speakers
AS

Andy Stephen

Head of Marketplace, Flubit



Wednesday March 25, 2015 11:00am - 11:20am
Market Places pavilion Market Places pavilion

11:10am

Retailer Case Study: Reaching the Connected Consumer: winning strategies for retail and ecommerce on Facebook

The rise of digital technology is creating challenges for marketers, but it has also created the opportunity to connect with consumers in new, more personal ways and at an unprecedented scale. Facebook is an integral part of the connective tissue of the web and this session is designed to look at the role that Facebook can play in the retail experience – both in-store and online.


Speakers
avatar for Dave Morrissey

Dave Morrissey

Client Solutions Manager, Retail & e-Commerce, Facebook
Dave works on the Retail & e-Commerce vertical Team for Facebook in the UK. In his role, he collaborates with clients on how to best utilise the Facebook platform to drive business results from a branding & performance perspective. Clients that Dave works with include LEGO, Audible, Shop Direct and Made.com. Prior to working at Facebook, Dave worked in London’s Tech City for the award winning e-Commerce start up Flubit.


Wednesday March 25, 2015 11:10am - 11:40am
Theatre 1: International and Cross Border Conference

11:10am

Retailer Case Study: Data and Insight to Build a Connected Customer Experience

Creating visibility of data from all channels in one place is a key competitive advantage, allowing retailers to deliver a seamless and personal experience across the business. What role does data, tools and people play in this process and how can communications be optimised across all channels?


Speakers
avatar for Neil Sansom

Neil Sansom

eCommerce Director, Moss Bros Group Plc
Neil Sansom is currently Ecommerce Director for Moss Bros, prior to this he was Marketing Director for 3 years at M & M Direct where he led the online Sales growth. Previously Neil worked with the world’s second largest e-tailer, Otto Group, where, as Business Development Director, he launched the innovative fashion brand, Oli.co.uk. Wider experience includes marketing and commercial experience at Kingfisher, Freeserve and Shop... Read More →


Wednesday March 25, 2015 11:10am - 11:40am
Theatre 2: Insight & Customer Experience Conference

11:10am

Retailer Case Study: Converting Mobile Traffic into Sales

This session will explore best practice tips on ways to boost conversion, making mobile a part of the integrated marketing activities with an establishment framework for measurement


Speakers
avatar for Nish Kukadia

Nish Kukadia

CEO, Secretsales.com
SecretSales.com is the UK’s leading flash sales business for Fashion, Accessories and Lifestyle brands, hosting online sales for over 650 designer to an audience of over 3 million registered UK members. The company grew 65% in 2013, with mobile and tablet devices accounting for 25% and 30% respectively of all sales. In December 2013 the company was announced as one of the ‘Future Fifty’ most exciting, fast-growth digital... Read More →


Wednesday March 25, 2015 11:10am - 11:40am
Theatre 3: Mobile In Multichannel Conference

11:10am

Sponsor Case Study: Winning on International Delivery - Senior Representative, WN Direct
Speakers
avatar for Stuart Hill

Stuart Hill

CEO and co-founder, wnDirect
With over 15 years of experience in retail, Stuart’s pedigree and understanding of eCommerce continues to be acknowledged, with his recent appointment to the UKTI’s e-Exporting Advisory Group being a prime example. Stuart’s experience and continuing drive to change the face of global eCommerce distribution ensures wnDirect provide innovative international delivery and return solutions that are tailored to online retailers&rsquo... Read More →


Wednesday March 25, 2015 11:10am - 11:40am
Theatre 4 - Retail Delivery EDX Conference

11:25am

Payments 101: How to Increase Checkout Conversion and Scale

Over the past two years, the world of payments has rapidly evolved. From the explosion of mobile to Apple Pay and bitcoin - there has never been so much interest - and noise - within the checkout. Amid the confusion, your business needs to focus on conversion and scaling to reach your customers globally. Sonal and Tim will lead an educational conversation on how mobile, fraud, PCI compliance, global scalability and various wallets will impact your business in 2016. 


Speakers
avatar for Sonal Gohil

Sonal Gohil

International sales, Braintree



Wednesday March 25, 2015 11:25am - 11:40am
Digital Payments Village Digital Payments Village

11:30am

The international marketplaces opportunity
He will present an overview of the leading marketplaces in Europe, the US and in China, explain their benefits and disadvantages for brands and retailers and provide with the keys to success for an efficient cross border trade strategy.

Speakers
GZ

Greg Zemor

CEO, Neteven



Wednesday March 25, 2015 11:30am - 11:50am
Market Places pavilion Market Places pavilion

11:45am

Retailer Case Study: Cross Cultural Brand Consistency

How do you effectively translate your brand abroad and tailor the customer experience for each market – tailoring social media messages, customer services and balancing global brand messages with local cultural needs can be tricky but can be overcome by delving into shopper mindsets to understand how they  prefer to interact with brands.  


Speakers
avatar for Stephanie Uhlig

Stephanie Uhlig

UK Managing Director, eDreams ODIGEO
Stephanie Uhlig, as UK MD for eDreams ODIGEO, the world's fifth largest e-commerce company, is one of the most senior female executives in e-commerce. Appointed in April 2013, under her leadership eDreams ODIGEO UK has achieved above-industry-average double digit growth figures. Prior to her appointment Stephanie worked in international roles for companies including Expedia, giving her a deep understanding of e-commerce. Stephanie holds a... Read More →


Wednesday March 25, 2015 11:45am - 12:15pm
Theatre 1: International and Cross Border Conference

11:45am

Retailer Case Study: Journey Mapping to Transform Customer Experiences

Reaching audiences needs to become smarter for retailers hoping to  cut through the clutter in an increasingly competitive market. Understanding the series of interactions customers  have with brands are helping  to reap significant benefits. Why is it necessary for retailers to manage the entire customer experience? How can journey mapping increase loyalty, ROI and customer satisfaction?


Speakers
avatar for Ali Holmes

Ali Holmes

Head of Global eCommerce, Vodafone
Ali is an eCommerce and multi-channel retailing specialist with experience from operations management, commercial journey ownership through to customer experience and product development. A recent graduate of Manchester Metropolitan University with a Masters in Internet Retailing (Distinction), including a dissertation paper on 'How mobile phones are changing the way people shop'.


Wednesday March 25, 2015 11:45am - 12:15pm
Theatre 2: Insight & Customer Experience Conference

11:45am

Retailer Case Study: Harmonising Bricks and Clicks

Brands keen to gain the competitive edge are going to be forced to think more like tech companies! With consumers increasingly demanding fast, slick and user-friendly online and mobile experiences brands to rethink strategies for packaging and showcasing offerings to delight and engage the consumer anytime, anyplace, anywhere! What do brands need to know about bridging the gap between mobile and in-store?


Speakers
avatar for Annabel Kilner

Annabel Kilner

UK Country Manager, made.com
Starting out as an intern at L’Oreal whilst at university, Annabel loved the brands but decided fast-growing start-ups interested her most. She launched her career marketing FreshMinds where she established the brand in the competitive fields of market research and recruitment before moving to the client side to set up the retail division, which quickly became its biggest sector and included clients such as Estee Lauder Group, Coca-Cola... Read More →


Wednesday March 25, 2015 11:45am - 12:15pm
Theatre 3: Mobile In Multichannel Conference

11:45am

Retailer Case Study: Meeting New Customer Expectations for Speedy, Flexible Delivery and Returns

How are retailers adapting to drive a more positive customer experience with more flexible delivery and returns? Where are the growth opportunities and where can costs be minimised/ROI achieved?


Speakers
avatar for Maxim Romain

Maxim Romain

General Manager, Wayfair Europe
Maxim Romain (French): current GM for Wayfair Europe, Maxim was previously their head of European Operations for 3 years. Before joining Wayfair, Maxim worked 8 years in Asia for leading Sports Retailer Decathlon in various operations management functions. Maxim owns a Master degree in engineering at Ecole Centrale and a MBA at INSEAD


Wednesday March 25, 2015 11:45am - 12:15pm
Theatre 4 - Retail Delivery EDX Conference

11:50am

People will buy with mobile - if we let them

2015 is the year of the mobile. This mobile revolution can have immense impact on e-retailers’ businesses. Many e-retailers believe that consumers use mobile simply as a channel for marketing or research, and that consumers carry out actual purchases in physical stores. Klarna’s view is that this is the case only because there have been no successful payment alternatives, until now. People will buy with mobile – if we let them.


Speakers
JS

Jon Sheard

Head of Enterprise Sales UK, Klarna



Wednesday March 25, 2015 11:50am - 12:05pm
Digital Payments Village Digital Payments Village

12:00pm

International Marketplaces and International Returns: How to grow your business globally and how to deal with returns.

Marketplaces such as Amazon are leading the way in retail. Al Gerrie examines which international marketplaces have the potential to drive sales and growth in 2015, and discusses new technology to help manage international returns. 


Speakers
avatar for Al Gerrie

Al Gerrie

Director of e-commerce / Co-founder of ZigZag Global, We Are Pentagon
Al Gerrie has over 20 years retail and e-commerce experience as a consultant to major brands such as Argos, OFFICE and Mountain Warehouse and is a regular contributor to e-commerce industry publications.  We Are Pentagon is the leading marketplace e-commerce service provider, managing stores for over 50 leading retailers including BMW, Sports Direct and Maplin. Pentagon's award winning team of 100+ experts manage the implementation, store... Read More →



Wednesday March 25, 2015 12:00pm - 12:20pm
Market Places pavilion Market Places pavilion

12:15pm

Sell Globally in a Snap with BlueSnap

Global eCommerce/mCommerce is growing at an incredible rate. In fact 82% of shoppers have made a cross-border purchase online. From localised checkout pages, intelligent payment routing for optimised conversions to subscription optimisation and mobile checkouts – these tools can help merchants capitalise on the growing global shopper. We will dive into these key features to help you turn more shoppers into buyers.


Speakers
JO

James Olver

Director of Business Development, Bluesnap



Wednesday March 25, 2015 12:15pm - 12:30pm
Digital Payments Village Digital Payments Village

12:20pm

Retailer Case Study: Leading Change in Data Engineering for eCommerce

The key to success of every retailer is to know and understand the customer. The Big Data revolution presents both challenge and opportunity. Retail data is often stored in silos, so it's difficult to correlate data about customer purchases, marketing campaign results, and online browsing behaviour. By using Big Data technologies retailers can now analyse both structured and un-structured data in order to provide:

  • marketing attribution analysis of purchases
  • in-depth analysis of customer purchasing paths
  • basket/cart assessment of both on-line and POS data
  • social media analysis

Speakers
avatar for Neil Martin

Neil Martin

Senior Project Manager, comparethemarket.com


Wednesday March 25, 2015 12:20pm - 12:50pm
Theatre 2: Insight & Customer Experience Conference

12:30pm

Marketplaces Are Eating The World

Amazon has raised the bar on e-commerce, and its third-party marketplace has become a business that others are replicating all over the world. The recent global increase in online marketplaces offers consumers more selection, value, convenience and confidence than ever before. Marketplaces are perfectly aligned with the new consumer demands and are an optimal way to meet consumer expectations. In this session, Barney Willis will explain why marketplaces are eating the e-commerce world and discuss marketplace strategies that are proving successful for brands and retailers that are selling online.


Speakers
avatar for Barney Willis

Barney Willis

EU Commercial Director, ChannelAdvisor
Barney Willis is EU Commercial Director at ChannelAdvisor, a leading provider of cloud-based solutions. With over 20 years of frontline sales experience and a strong track record in digital sales, Barney is a well-known and respected figure in the industry. 



Wednesday March 25, 2015 12:30pm - 12:50pm
Market Places pavilion Market Places pavilion

12:40pm

Top 3 tips to improve your cross-border conversion rates

Cross-border ecommerce can help you drive significant sales volumes and bottom line revenue if you do it right, but you need to make sure that your international customers are able to pay on your site.

During this session Digital River’s payment expert Mark Sperring will share his top 3 tips on optimising your payment page in order to increase cross-border sales. You’ll learn about local payment options, consumer comfort tactics and more. Join us in the Digital Payments Village and on stand E81

Speakers
MS

Mark Sperring

Director of Channel Partners EMEA, Digital River


Wednesday March 25, 2015 12:40pm - 12:55pm
Digital Payments Village Digital Payments Village

1:00pm

Panel Discussion: Pinpointing Success Factors for Market Entry in Key Global Retail Hotspots

Understanding the strategies, pitfalls and rewards of international growth and market entry can be the difference between success and failure – what models, which channels and where are the biggest geographical opportunities. How can cultural, regulatory, technological barriers impact planning?


Speakers
avatar for Nauman Ahmed

Nauman Ahmed

Head of Strategy, KITBAG.COM
Nauman is the Head of Strategy for Kitbag.com, one of Europe's leading online sports retailers. His main responsibilities include internationalisation of the business and successful delivery of the customer strategy, as well as co-ordination of the strategic and operational plan
avatar for Ashish Jhalani

Ashish Jhalani

Founder, etailing India & Indian School of eBusiness
avatar for Jan Mehmet

Jan Mehmet

Vice President - eCommerce Director, Michael Kors
Jan has spent the last 18 years in retail & ecommerce, launching businesses, developing International Markets and creating growth strategies in the Music and Fashion Apparel / Footwear sectors. Operating in both the niche and high Street, his entrepreneurial and engaging approach saw him set up his first retail outlet in Covent garden in 1994, followed by a chain of concession stores within the life style retailer, Urban Outfitters, before... Read More →


Wednesday March 25, 2015 1:00pm - 1:40pm
Theatre 1: International and Cross Border Conference

1:00pm

Panel Discussion: Delivering the Omnichannel Promise

What new delivery options are customers demanding and how are retailers responding? How are payment options linked to better service delivery? How are retailers implementing organisational change to meet shifting demands?


Speakers
avatar for Michael Durbrige

Michael Durbrige

Head of Omnichannel, B&Q
Mike Durbridge is Director of Omni Channel at B&Q. Mike is accountable for Online, Contact Centres and Retail Technology whilst defining and implementing a customer led, Omnichannel Strategy to transform B&Q into a true Omnichannel Retailer. Prior to joining B&Q in March 2013, Mike spent four years leading the Retail, Online and Contact Centre channels at Vodafone UK, creating the first multichannel operation for Vodafone globally... Read More →


Wednesday March 25, 2015 1:00pm - 1:40pm
Theatre 2: Insight & Customer Experience Conference

1:00pm

Panel Discussion: Mobile Technology - The Good, The Bad and The Ugly

In this debate panelists will discuss ways  to build a seamless experience for mobile customers,  how to combat customer privacy concerns, and ways technology can be used to tap into mobile enabled consumers.  Other topics include, Optimising last click and preventing shopping cart abandonment and creating more responsive designs? What strategies can be adopted to drive sales via different devices and how will tablets and mobile interact and change in the future?


Speakers
avatar for Chuck Cantrell

Chuck Cantrell

Head of eCommerce Solutions, Clarks
Chuck Cantrell has been creating innovative solutions and strategies that increase engagement since he started his career over 20 years ago. Working with retailers and consumer product companies like: Nordstrom, Harley Davidson, Kohl’s Department Stores, Starbucks, Orchard Hardware Supply (OSH), Elivate Fitness, Arnette (an Oakley company) and SanDisk, Chuck managed development, product strategies and roadmaps that lead to extremely... Read More →
avatar for Helen Colclough

Helen Colclough

eCommerce Director, River Island
Helen Colclough is currently the E-commerce Development Manager at fashion retailer River Island, responsible for development across the .com and international domains as well as via River Island’s successful app channels. From career beginnings in store retail, Helen has worked across the retail and technology space - including four years at management consultancy Accenture, being focused on large multichannel platform implementations... Read More →
avatar for Stuart McMillan

Stuart McMillan

Deputy Head of Ecommerce, Schuh
Stuart joined Schuh in 2012 as the Deputy Head of Ecommerce, where he is responsible for the day-to-day operation of the website, as well as helping to steer its future direction. Prior to Schuh he was the Ecommerce Operations manager for AllSaints, responsible for the maintenance, testing and hosting of their collection of websites. Stuart worked for AllSaints for four years, helping launch their US online presence, their multi-lingual... Read More →


Wednesday March 25, 2015 1:00pm - 1:40pm
Theatre 3: Mobile In Multichannel Conference

1:00pm

Omni-channel Delivery - winning on customer experience and ROI

At the heart of cutting-edge omni-channel retailing is the ability for shoppers to order and receive from their channels of choice. What strategies and technologies are driving home delivery?  How can an omni-channel approach to home delivery result in increased market share and profitability?


Speakers
avatar for Robyn Doyle

Robyn Doyle

Head of eCommerce Strategy&Planning, Dixons Carphone Warehouse


Wednesday March 25, 2015 1:00pm - 1:40pm
Theatre 4 - Retail Delivery EDX Conference

1:30pm

The Future of Payments
Alternative payments, Wallet solutions & Mobile Technology has long promised to transform the customer experience and bridge the online and offline world – has it been a success? Realex offer a Constant, Reliable & Secure payment gateway, as such we support the growth of our client base with emerging technologies. The future of payments will be driven by organic growth, Global expansion and supporting consumer trends in payment acceptance. What have we learnt so far and where is this journey taking us.

Speakers
CH

Chris Harvey

Corporate Sales Manager, Realex Payments



Wednesday March 25, 2015 1:30pm - 1:45pm
Digital Payments Village Digital Payments Village

1:30pm

Seven Marketplace Hacks to Grow Your Online Business
Marketplaces now account for an impressive portion of global ecommerce activity: 30% in the US and UK, and a staggering 90% of online spending in China. While marketplaces such as eBay, Amazon and Alibaba offer retailers a fast and cost-effective way to diversify your sales channels – it can also be hard for your business to compete with the masses to make the sales you need. In this smart seminar Aaron O`Dowling-Keane will walk you through the seven marketplace hacks you need to grow your online business successfully. 

Speakers
avatar for Aaron O’Dowling-Keane

Aaron O’Dowling-Keane

Managing Producer, eSeller.net
Aaron O’Dowling-Keane is the Managing Producer of eSeller.net – the award winning resource site for people who sell online - where she combines her powers of publishing and ecommerce to drive a programme that supports people in growing their digital business.



Wednesday March 25, 2015 1:30pm - 1:50pm
Market Places pavilion Market Places pavilion

1:30pm

Display Advertising is Dead. How Programmatic Will Revolutionise Your Display Advertising
Display advertising has long been the frustration of major brands wanting to achieve definable direct response and branding results. Poor performing ad networks, non-transparent margins and the large spend required for direct purchases of inventory have resulted in a loss of confidence. Today, things have changed, the programmatic (real-time bidding) opportunity has revolutionised how brands view display advertising and the results that are possible.

In this session we will discuss the dramatic improvement in the results that are possible from display advertising and how you can take advantage. However just choosing to go programmatic isn’t enough. The approach you take will dictate your level of success.

Providing strategic and tactical insights, this session will dispel the belief that display is dead, and help you achieve the results you never thought possible.

Speakers
avatar for Peter Whitmarsh

Peter Whitmarsh

Head of Paid Media, Search Laboratory


Wednesday March 25, 2015 1:30pm - 2:15pm
Workshop 4 Workshop 4

1:30pm

Promises Delivered: Keeping up with the ever increasing delivery expectations of today's customers

Delivery remains a huge priority for both consumers and merchants, online shoppers now expect Amazon-level service as standard.  It’s no longer good enough to price match; online retailers, big and small, need to differentiate on service. Delivery is becoming a major factor in basket abandonment with 53%* of consumers citing unsatisfactory delivery terms as the reason for not making the final purchase.  Fast and free delivery is no longer the domain of major retailers.  Whether you’re a smaller merchant doing 10,000 transactions a month, or a larger retailer doing a million transactions a month, delivering on your brand promise doesn’t have to be complex, costly and disruptive to your business.

In this session, Scurri, a leading cloud based fulfilment platform that easily integrates parcel carriers and merchants, will demonstrate how their delivery technology is used by Zara, Oxendales, FlatSpot and Ramp People to drive customer acquisition and loyalty in a simple and cost effective way.


Speakers
avatar for TiOsnat

TiOsnat

Solution Consultant, Brightpearl
Ti has an insatiable curiosity to solve retailers’ business problems through the use of modern technology. A graduate of Law and Business at the University of Plymouth, Ti joined Brightpearl in early 2012. | | Whilst at BrightpearlTi has worked with over 300 retailers, helping them utilise business software to accelerate their growth. Moving from Sales Executive to Senior Pre-sales Consultant Ti is now a key member of... Read More →
avatar for Jonny Orange

Jonny Orange

Director of Sales, Scurri
Jonny Orange, joined Scurri as Director of Sales in Autumn 2014. Over the past decade he has specialised in helping up and coming eCommerce software companies such as Endeca and Teleafgrow within the UK market. He has worked with European companies of all sizes and across all industries within eCommerce. Since University, Jonny has been helping overseas technology companies to deploy their solutions within the UK and is focussed on helping... Read More →
avatar for Rory O’Connor

Rory O’Connor

CEO and Founder, Scurri
Rory O’Connor founded the cloud based eCommerce delivery platform Scurri in November 2010. Rory has raised over €3M investment from VC’s, business angel investors and Enterprise Ireland, which has since allowed Scurri to expand into the UK market. Prior to founding Scurri, Rory worked in sales, marketing and strategic project roles for Waterford Wedgwood focussing on distribution and was part of the team that delivered a... Read More →
avatar for Philip Shaw

Philip Shaw

Founder and CEO, The Ramp People
Starting with one phone, a computer and a fax machine, Philip launched The Ramp People out of a spare bedroom. He’s since built The Ramp People into a company known to be the worldwide ramp experts, selling a diverse range of products, from a small wheelchair ramp, a motorcycle or van ramp, all the way to the industrial grade set of ramps that can handle a 25,000kg digger. “There’s no one else doing... Read More →



Wednesday March 25, 2015 1:30pm - 3:30pm
Workshop 1 Workshop 1

1:30pm

Go context-aware or go home. How marketing in 2015 is all about contextualisation that is marketer driven but customer led.
Your customer wants a personalised and relevant experience, with every interaction, tailored around their location, activity and device. Jess Stephens is going to discuss the importance of contextualisation and how you need to send relevant, contextual messages to your customer to strengthen your relationship, increase purchase opportunities and most importantly – not lose them to competitors.

Speakers
avatar for Jess Stephens

Jess Stephens

CMO, SmartFocus



Wednesday March 25, 2015 1:30pm - 3:30pm
Workshop 2 Workshop 2

1:30pm

Discover the Power of Personalisation: Getting started with personalisation - Top Tips and Best Practice with Monetate and Boohoo.com
Join the Monetate team as we give an inside view on the power of advanced personalisation, content optimisation and segmentation and how it impacts customer experience and the bottom line, together with top tips on getting started with Personalisation in 2015.   Learn how leading retailer Boohoo.com has put personalisation into practice and discover their learnings and early stage goals.

Speakers
avatar for Alex Henry

Alex Henry

Director Client Solutions EMEA, Monetate
avatar for Rebecca Smith

Rebecca Smith

Head of eCommerce, Boohoo.com



Wednesday March 25, 2015 1:30pm - 3:30pm
Workshop 3 Workshop 3
  • Address : 951 E. Hector Street Conshohocken, PA 19428 USA 484-323-6313
  • Website http://www.monetate.com/
  • Tel : 0800 014 8282

1:35pm

Panel Discussion: Fulfilling Customer Expectations in the Final Mile

The final mile can be the most expensive, compacted and unpredictable part of any supply chain management strategy. Getting to the root of customer expectations is half the battle to winning on cost and customer experience. Hear how customers are reacting to ship from store, locker collection, click-and-collect and reduced delivery times. What do customers value more – lower delivery costs v speedier service v more delivery options? Do good partners create loyal customers? How can home delivery providers make or break the reputation of retailers? What is the relationship between customer satisfaction and ROI? 


Speakers
DM

Damian May

Senior Manager - Customer Delivery Technical Training, John Lewis
avatar for Edward Osborne

Edward Osborne

Head of Dropship Operations, Tesco.com
Edward has worked as the Head of Dropship Operations within General Merchandise Online of Tesco Direct for the last two years. Over this time, Dropship fulfilment has significantly evolved and is positioned as a mainstream part of Tesco online
avatar for Stéphane Tomczak

Stéphane Tomczak

Head of eLogistics, Fevad & Ecommerce Europe
Stéphane Tomczak has a double degree in political sciences (Sciences-Po) and business school (HEC) with a strong international specialization. Stéphane has a 10 years experience in eLogistics, first as the Distribution Director for a leading French multichannel retailer active throughout Europe, and is now acting as the head of eLogistics for FEVAD and Ecommerce Europe, the leading French and European e-commerce federations... Read More →


Wednesday March 25, 2015 1:35pm - 2:15pm
Theatre 4 - Retail Delivery EDX Conference

1:45pm

Sponsor Case Study: Building a Trustworthy International Brand
Speakers
avatar for Phillip Smith

Phillip Smith

Country Manager (UK) for International Markets, Trusted Shops
Phillip is responsible for driving the UK business for Trusted Shops, coordinating different aspects across Sales, Marketing & Customer service. His team ensures E-commerce and multichannel retailers build trust and confidence with their customers, through the use of Customer Reviews, Trustbadge® technology and a Money Back Guarantee for consumers. As former Head of E-commerce, Phillip's knowledge and expertise in the e-commerce... Read More →


Wednesday March 25, 2015 1:45pm - 2:15pm
Theatre 1: International and Cross Border Conference

1:45pm

Time is the real digital currency

How Amazon Payments helps AllSaints and other retailers to increase their cart conversion by saving customers’ time.


Speakers
CV

Cristian van Tienhoven

Senior Manager, Amazon Payments


Wednesday March 25, 2015 1:45pm - 2:15pm
Theatre 2: Insight & Customer Experience Conference

1:45pm

Sponsor Case study: Fraud in the Mobile Channel & How to Avoid It
Speakers
avatar for Don Bush

Don Bush

VP Marketing, Kount Inc.
As the creator and publisher of the annual “Mobile Payments & Fraud Survey” Kount has unique insight into the world of everything mobile. In his role as VP of Marketing Don works with online retailers, industry analysts, consultants, law enforcement and trade associations to determine best practices, trends in the market place and the latest threats to ecommerce businesses. Don has been a regular speaker on fraud topics at several... Read More →


Wednesday March 25, 2015 1:45pm - 2:15pm
Theatre 3: Mobile In Multichannel Conference

1:55pm

Let’s go International!
Speakers
JW

Julian Wallis

Ingenico Payments Services, Head of Sales


Wednesday March 25, 2015 1:55pm - 2:10pm
Digital Payments Village Digital Payments Village

2:00pm

3 ways to boost your profits from international marketplaces

Selling on international marketplaces – Overseas marketplace sales are converted into your home currency at a cost of up to 4% of the total. This cost can be avoided by using local e-tailer Collection Accounts, located in the country you sell into.

Sourcing products from overseas – Learn how to lower the cost of imported stock by improving the exchange rate you get using a currency expert.

Protect your business against foreign exchange risk – Currency movements may directly affect your costs, your retail price and your overall profit. Learn about how forward contracts and straightforward risk management strategies can reduce these risks.


Speakers
DG

Deepak Goyal

Head of e-Commerce, Currencies Direct



Wednesday March 25, 2015 2:00pm - 2:20pm
Market Places pavilion Market Places pavilion

2:20pm

People will buy with mobile - if we let them"

2015 is the year of the mobile. This mobile revolution can have immense impact on e-retailers’ businesses. Many e-retailers believe that consumers use mobile simply as a channel for marketing or research, and that consumers carry out actual purchases in physical stores. Klarna’s view is that this is the case only because there have been no successful payment alternatives, until now. People will buy with mobile – if we let them.


Speakers
JS

Jon Sheard

Head of Enterprise Sales UK, Klarna


Wednesday March 25, 2015 2:20pm - 2:35pm
Digital Payments Village Digital Payments Village

2:30pm

Retail PPC Agency Secrets: Maximising ROI & Getting the best from your agency
  • Innovation in the world of PPC – new features and techniques that can be to maximise your ROI
  • Automation techniques – what are the benefits and opportunities for retailers
  • The most common mistakes and how to avoid them
  • Thoughts for the future – what we expect to see coming soon and how this will change the way we work and how we measure the success of our accounts

Speakers
avatar for Ian Harris

Ian Harris

CEO, Search Laboratory


Wednesday March 25, 2015 2:30pm - 3:15pm
Workshop 4 Workshop 4

2:45pm

Retailer Case Study: E-commerce as a Growth Driver AND a Brand Builder

Never has it been more important that we take a look at how e-commerce can more fully play its role in the overall business mix; growing market share at the same time as performing a broader role in support of a businesses more holistic objectives.

With the low hanging fruit of the early years of e-commerce growth now behind us, hear how Superdry is continuing to drive growth through both international markets and new e-commerce channels….at the same time as using it’s unique visual assets to build the brand digitally

Speakers
avatar for Jon Wragg

Jon Wragg

Director of eCommerce, SuperGroup
Jon joined SuperGroup in April 2014, and is currently eCommerce and Marketing Director. Prior to SuperGroup, Jon spent eight years at Asda, where he held a number of senior roles in both George and Asda, including Multichannel Director. | | Before Asda, Jon was at Littlewoods ShopDirect, where he held roles in Operations, Buying & Merchandising and eCommerce, leaving the organisation in 2006 after a period as Trading Director.


Wednesday March 25, 2015 2:45pm - 3:15pm
Theatre 1: International and Cross Border Conference

2:45pm

Retailer Case Study: Social as A Gateway to Stronger Customer Connections

Social media has dramatically changed the way that consumers interact with brands but what complexities, and challenges need to be understood before social can be fully leveraged to enhance customer engagement which can be harnessed as a competitive weapon?


Speakers
avatar for Karin Berg

Karin Berg

VP - Social Media, Lidl Sweeden
Karin Berg is a communicator and social media strategist with extensive experience and a passion for communication and social media. Before she became responsible for social and digital media at Lidl Sweden she had a company where she learned entrepreneurs to promote themselves, their products or their company at social and digital media. Before that she worked in the swedish Parliament as a political communicator with citizen communication on... Read More →


Wednesday March 25, 2015 2:45pm - 3:15pm
Theatre 2: Insight & Customer Experience Conference

2:45pm

Retailer Case Study: Mobile as a Gateway to Increased Personalisation

Retailers are only beginning to tap into the customer-engagement power of mobile. How can you deliver a more personalised approach aligned with a strategic plan for business growth?


Speakers
avatar for Jo French

Jo French

Head of Online, Monsoon Accessorize
As a senior retail professional, Jo has extensive and diverse expertise  working in a 'big brand' multi-channel environment. Passionate about retail,  she is a proven  creative and commercial leader.


Wednesday March 25, 2015 2:45pm - 3:15pm
Theatre 3: Mobile In Multichannel Conference

2:45pm

Retailer Case Study: Click and Collect – delivering online shoppers in-store Click and Collect – delivering online shoppers in-store

How is click and collect working and driving a more positive customer experience? Where are the growth opportunities and where can costs be minimised/ROI achieved?


Speakers
avatar for Paolo Rangoni

Paolo Rangoni

Supply Chain Director, Carrefour Italy
Paolo role at Carrefour Italy is to create the most effective and efficient Supply chain with an "End to End" perspective from suppliers product lines to the shelf of stores. Areas of experiences covers many SCM areas: sourcing, procurement, integrated planning, warehousing, RFID, transport planning & routing, supply chain performance assessment, distribution, traceability, environmental sustainability, ERP implementation.


Wednesday March 25, 2015 2:45pm - 3:15pm
Theatre 4 - Retail Delivery EDX Conference

3:20pm

Retailer Case Study: Delivering International Success – Overcoming Logistical Challenges

Failure in the last mile, getting products to customers doors can be the difference between success and failure. How can retailers identify and adapt to logistical characteristics of different international markets? What are the technology, infrastructure, regulatory issues that need to be considered?


Speakers
avatar for Colin Creagh

Colin Creagh

Head of Sales and Business Development UK, eBay


Wednesday March 25, 2015 3:20pm - 3:50pm
Theatre 1: International and Cross Border Conference

3:20pm

Retailer Case Study: Transcending Channels for a More Connected Customer Experience

Shoppers don’t think in vertical, channel-specific silos an neither should retailers!  How is multichannel changing the way that retail operations are structured to guarantee one brand and level of service across multiple touch points and channels? How can bricks and clicks be harmonised to shape more positive customer experiences?


Speakers
avatar for Mark Steel

Mark Steel

Director of Digital Operations, Argos
Mark is a senior retail leader with exceptional track record of performance and broad, multi-disciplinary experience developed within the UK's leading multi-channel retailer. | | Mark has held  senior leadership roles within Digital/eCommerce, Marketing, Buying & Merchandising and Retail & Store Operations.


Wednesday March 25, 2015 3:20pm - 3:50pm
Theatre 2: Insight & Customer Experience Conference

3:20pm

Retailer Case Study: Wearable Tech, AR, and VR – What’s on the Horizon for Mobile Retail

Wearable technology on customers' faces (smart glasses) and on their wrists (smart watches) is becoming increasingly  cheaper, more personalised and more widely adopted by consumers around the globe!

The best way for retailers to deliver to customers wearing technology, and stay ahead of competition, is to give them relevant information based on their interests or previous shopping behaviour. How is Just Eat adapting and meeting new consumer demands? What are the results to date?


Speakers
avatar for Mat Braddy

Mat Braddy

Chief Marketing Officer, Just Eat
Mr. Braddy joined JUST EAT in 2009 and set about establishing the Company as the leading brand in delivery takeaway around the world. Since that time, he has built a team of experts covering Retail, brand and digital marketing. In 2012, Mr. Braddy led the global launch of JUST EAT's brand campaign to ban home cooking, 'Don't Cook, JUST EAT'. Mr. Braddy previously worked for The Financial Times, toptable and gameplay.com. Mr. Braddy holds a... Read More →


Wednesday March 25, 2015 3:20pm - 3:50pm
Theatre 3: Mobile In Multichannel Conference

3:20pm

Sponsor Case Study: Convenience Delivered: exceeding the demands of the modern consumer
Speakers
avatar for Kees de Vos

Kees de Vos

Chief Commercial Officer, MetaPack Group
Kees joined MetaPack in 2014 as our Chief Commercial Officer leading our product vision, positioning and delivery to market. With a background in Logistics, Kees has been active in the eCommerce industry since the late nineties. He has worked with leading eCommerce companies worldwide, heading up the design and roll-out of high-volume transactional websites, and providing strategic guidance to deliver transformational multi-channel programs and... Read More →


Wednesday March 25, 2015 3:20pm - 3:50pm
Theatre 4 - Retail Delivery EDX Conference
 
Thursday, March 26
 

10:30am

How Bravissimo, Lulu Guinness and Shoe Zone conquered their email marketing challenges to increase sales
Speakers
avatar for Katie Finch

Katie Finch

Sales Manager, Pure360
avatar for Tom Howes

Tom Howes

Senior Digital Development Manager, Pure360


Thursday March 26, 2015 10:30am - 11:15am
Workshop 2 Workshop 2

10:30am

Promises Delivered: Keeping up with the ever increasing delivery expectations of today's customers

Delivery remains a huge priority for both consumers and merchants, online shoppers now expect Amazon-level service as standard.  It’s no longer good enough to price match; online retailers, big and small, need to differentiate on service. Delivery is becoming a major factor in basket abandonment with 53%* of consumers citing unsatisfactory delivery terms as the reason for not making the final purchase.  Fast and free delivery is no longer the domain of major retailers.  Whether you’re a smaller merchant doing 10,000 transactions a month, or a larger retailer doing a million transactions a month, delivering on your brand promise doesn’t have to be complex, costly and disruptive to your business.

In this session, Scurri, a leading cloud based fulfilment platform that easily integrates parcel carriers and merchants, will demonstrate how their delivery technology is used by Zara, Oxendales, FlatSpot and Ramp People to drive customer acquisition and loyalty in a simple and cost effective way.


Speakers
avatar for TiOsnat

TiOsnat

Solution Consultant, Brightpearl
Ti has an insatiable curiosity to solve retailers’ business problems through the use of modern technology. A graduate of Law and Business at the University of Plymouth, Ti joined Brightpearl in early 2012. | | Whilst at BrightpearlTi has worked with over 300 retailers, helping them utilise business software to accelerate their growth. Moving from Sales Executive to Senior Pre-sales Consultant Ti is now a key member of... Read More →
avatar for Jonny Orange

Jonny Orange

Director of Sales, Scurri
Jonny Orange, joined Scurri as Director of Sales in Autumn 2014. Over the past decade he has specialised in helping up and coming eCommerce software companies such as Endeca and Teleafgrow within the UK market. He has worked with European companies of all sizes and across all industries within eCommerce. Since University, Jonny has been helping overseas technology companies to deploy their solutions within the UK and is focussed on helping... Read More →
avatar for Rory O’Connor

Rory O’Connor

CEO and Founder, Scurri
Rory O’Connor founded the cloud based eCommerce delivery platform Scurri in November 2010. Rory has raised over €3M investment from VC’s, business angel investors and Enterprise Ireland, which has since allowed Scurri to expand into the UK market. Prior to founding Scurri, Rory worked in sales, marketing and strategic project roles for Waterford Wedgwood focussing on distribution and was part of the team that delivered a... Read More →
avatar for Philip Shaw

Philip Shaw

Founder and CEO, The Ramp People
Starting with one phone, a computer and a fax machine, Philip launched The Ramp People out of a spare bedroom. He’s since built The Ramp People into a company known to be the worldwide ramp experts, selling a diverse range of products, from a small wheelchair ramp, a motorcycle or van ramp, all the way to the industrial grade set of ramps that can handle a 25,000kg digger. “There’s no one else doing... Read More →



Thursday March 26, 2015 10:30am - 12:30pm
Workshop 1 Workshop 1

10:30am

Act local to win Global – Efficiently overcoming the barriers for Cross-Border sales with localised customer experience

2015 is expected to see the continuation of year-on-year international growth for UK retailers as consumer demand and awareness for UK brands are growing rapidly.

Barriers for successful, cost-effective, international expansion can be high, so in order to achieve great results, retailers must simplify the cross-border sales process both for their consumers and themselves by adding a localised approach for global sales.

Hosted by market leader Global-e, this workshop explores going “GloCal”, from localising customer experience, through to handling local duties, taxes, payment methods and shipping optimisation.

This workshop will highlight key statistics, trends and insights across major markets, sharing best practice advice for international eCommerce sales.

If you are seeking to expand your international sales and didn’t know how straightforward it can be, this workshop is for you.


Speakers
avatar for Amir Schlachet

Amir Schlachet

CEO, Global-e



Thursday March 26, 2015 10:30am - 12:30pm
Workshop 3 Workshop 3

10:35am

Opening Retailer Keynote: Top Tips for Developing a Winning Multi-Channel Shopping Experience
Top Tips for Developing a Winning Multi-Channel Shopping Experience

Speakers
avatar for Jon Rudoe

Jon Rudoe

Digital and Technology Director, Sainsbury's
Jon joined Sainsbury’s in July 2011 as Director of Online, leading the Grocery and Non-Food Online businesses. In March 2013 he also took on responsibility for Digital – Sainsbury’s omnichannel strategy, building the Digital/User Experience team, Mobile Scan & Go, and leading the Digital Entertainments businesses.  In March 2014 he was appointed to the Operating Board as Digital & Technology Director, combining... Read More →


Thursday March 26, 2015 10:35am - 11:05am
Theatre 1: The Omnichannel Store of the Future Conference

10:35am

Opening Retailer Keynote: Online and the Rebirth of the High Street

There is a tendency for high street businesses to see the internet as 'the enemy', but businesses can make the most of web and digital technology to drive more customers into their shops and to improve the in-store experience. Hear how one of the leading  UK retailers is marrying traditional and digital and continuing to win  on customer experience and engagement. 


Thursday March 26, 2015 10:35am - 11:05am
Theatre 2: Digital Sales and Marketing Conference

10:35am

Opening Keynote: The Future of Retail

Ecommerce is advancing at an unprecedented pace with new technologies and strategies driving retail growth, innovation and new opportunities for ROI. Where the biggest growth opportunities and how are retail giants and new entrants realigning for success in the dynamic market?  


Speakers
avatar for Martijn Bertisen

Martijn Bertisen

Martijn Bertisen, Google UK
Martijn is responsible for leading Google’s eCommerce initiatives and strategies across a large portfolio of retail clients. Over the last 7 years Martijn has worked with and developed a deep understanding of some of the world’s leading fashion businesses and more recently leads Google UK’s export strategy helping retailers get the most out of the global digital opportunities


Thursday March 26, 2015 10:35am - 11:05am
Theatre 3: Multichannel Merchandising and Selling Conference

10:35am

Sponsor Case Study: Time to Level Up – The tale about the Full-Circle Brand Experience
Speakers
avatar for Niklas Hedin

Niklas Hedin

CEO, Centiro
Niklas Hedin founded Centiro in 1998 based on insights of the gaps in the market for delivery management that needed a new solution. Right now he spends his focus on the revamping on retail and the ongoing e-commerce explosion. He brings more than 20 years’ experience of how to develop businesses using insights and hands-on-experience on supply-chain and IT. |   | He leads his company at the forefront of the industry, which has... Read More →


Thursday March 26, 2015 10:35am - 11:05am
Theatre 4 - Retail Logistics EDX Conference

11:00am

Want to win incremental sales and compete with the likes of Amazon? Demand-driven selling might just be the answer you’re looking for.

Consumers are getting smarter and more sophisticated and are getting fed up with being ‘pushed' offers for products they don’t want. 

Independent etailers are struggling to compete with the major online retailers who are dominating the market place.

But there is another way.

Demand driven eCommerce is flipping the old model on its head, changing the way consumers behave and delivering more effective and efficient orders for SMEs.

Find out how by thinking differently you can divert millions of orders from Amazon to smaller online retailers.


Speakers
AS

Andy Stephen

Head of Marketplace, Flubit



Thursday March 26, 2015 11:00am - 11:20am
Market Places pavilion Market Places pavilion

11:10am

11:10am

Retailer Case Study: Embracing the Digital Today By Bringing the Customer into Boardroom

How can the modern marketer win buy-in from the boardroom for new e-commerce initiatives? In a world where companies are being stretched to make more frequent and costly technological investments to keep pace with the latest changes being driven by advances in social media, consumer purchasing patterns and digital innovations, e-commerce are being challenged at the highest levels to demonstrate ROI  for new marketing initiatives.


Speakers
avatar for Celia Pronto

Celia Pronto

Célia joined Ford Retail, trading as TrustFord, the world’s largest dedicated Ford dealer group, in March 2012 as the Group Marketing and E-commerce Director, and is a member of the Board. Her career spans a variety of marketing and e-commerce roles in multinational global organisations like Unilever, Rank and Intercontinental Hotels Group; as well as multichannel businesses like STA Travel and numerous internet start-ups. Her... Read More →


Thursday March 26, 2015 11:10am - 11:40am
Theatre 2: Digital Sales and Marketing Conference

11:10am

Sponsor Case Study: Connecting Shoppers to Products to Accelerate E-Commerce Revenues
Speakers
avatar for David Woods

David Woods

Senior E-commerce Consultant, SLI Systems
David Woods, Sales Director for SLI Systems is an experienced E-commerce and Customer UX consultant with over 12 years industry experience. David’s started in Web industry with award winning CMS and Digital Marketing provider Intergage, where David specialised in helping companies design Web sites with optimal UX and implementing key Digital Marketing strategies. More recently David has been leading the Sales and Marketing division of a... Read More →


Thursday March 26, 2015 11:10am - 11:40am
Theatre 3: Multichannel Merchandising and Selling Conference

11:10am

Keynote Address: Automation in a D2C, Omni-channel World

Can automated systems facilitate a smoother transition to omni-channel operations? How do you build flexibility into an automated operation?

Is automation suited to D2C growth and the demands of individual orders?


Speakers
avatar for John Munnelly

John Munnelly

Head of Operations - Magna Park Campus, John Lewis
John Munnelly’s career in logistics spans over 25 years during which time he has experienced the industry from all angles both third party and in house operations with previous roles with TDG, Ryder, TNT, Littlewoods and Sainsbury’s.  John has built up a wealth of experience and knowledge relating to all aspects of retail distribution, particularly specialising in operational startups for large scale automated solutions... Read More →


Thursday March 26, 2015 11:10am - 11:40am
Theatre 4 - Retail Logistics EDX Conference

11:15am

Amzon Payments
Thursday March 26, 2015 11:15am - 11:25am
Digital Payments Village Digital Payments Village

11:25am

Payments 101: How to Increase Checkout Conversion and Scale

Over the past two years, the world of payments has rapidly evolved. From the explosion of mobile to Apple Pay and bitcoin - there has never been so much interest - and noise - within the checkout. Amid the confusion, your business needs to focus on conversion and scaling to reach your customers globally. Sonal and Tim will lead an educational conversation on how mobile, fraud, PCI compliance, global scalability and various wallets will impact your business in 2016. 


Speakers
avatar for Sonal Gohil

Sonal Gohil

International sales, Braintree



Thursday March 26, 2015 11:25am - 11:40am
Digital Payments Village Digital Payments Village

11:30am

The international marketplaces opportunity
He will present an overview of the leading marketplaces in Europe, the US and in China, explain their benefits and disadvantages for brands and retailers and provide with the keys to success for an efficient cross border trade strategy.

Speakers
GZ

Greg Zemor

CEO, Neteven



Thursday March 26, 2015 11:30am - 11:50am
Market Places pavilion Market Places pavilion

11:30am

How Bravissimo, Lulu Guinness and Shoe Zone conquered their email marketing challenges to increase sales
Speakers
avatar for Katie Finch

Katie Finch

Sales Manager, Pure360
avatar for Tom Howes

Tom Howes

Senior Digital Development Manager, Pure360


Thursday March 26, 2015 11:30am - 12:15pm
Workshop 2 Workshop 2

11:45am

Retailer Case Study: Online and the Rebirth of the High Street

There is a tendency for high street businesses to see the internet as 'the enemy', but businesses can make the most of web and digital technology to drive more customers into their shops and to improve the in-store experience. 


Speakers
avatar for Claire Zuurbier

Claire Zuurbier

Head of Development, Digital Stores, Marks&Spencer
Claire brings a diverse set of skills and experience across Commercial Management, Customer Service, Communication and Operational Delivery, all developed across a variety of roles within BAA plc. Being involved in e-Commerce from its infancy in the 90's, she would now be considered a veteran of this medium and is passionate about the opportunities digital channels offer today's retailbusiness.


Thursday March 26, 2015 11:45am - 12:15pm
Theatre 1: The Omnichannel Store of the Future Conference

11:45am

Retailer Case Study: Social Media to Tap into Customer Mindsets and Drive Forward Business Strategies

Can social media help identify what a customer wants, and how can this influence product development, communications strategies whilst building increased loyalty


Speakers
avatar for Claire Higgins

Claire Higgins

Head of Digital Marketing, Selfridges
Claire Higgins leads up the digital marketing at Selfridges. She is responsible for the acquisition, retention and social strategy and oversees the digital marketing team. Prior to joining Selfridges, she was Head of Marketing and Content at vtravelled.com, the social travel website launched by Virgin. Claire has also consulted at Glam Media, where she redefined the UK brand positioning, sales and marketing. She also held the position of Head... Read More →


Thursday March 26, 2015 11:45am - 12:15pm
Theatre 2: Digital Sales and Marketing Conference

11:45am

Retailer Case Study: Personalisation to Breathe Life into Your Brand Story
Speakers
avatar for John Mulliken

John Mulliken

Senior Vice President- Strategic Initiatives&International, Wayfair
John is the co-founder of Joss & Main, the fastest growing flash sales site for the home. John spearheads the overall business strategy, as well ensuring execution of marketing, operations, creative, merchandising, and technology. John and his team work with the best home brands, curators, and celebrities to bring their brand stories to life and make their products inspiring and accessible to consumers. John also serves as the Senior Vice... Read More →


Thursday March 26, 2015 11:45am - 12:15pm
Theatre 3: Multichannel Merchandising and Selling Conference

11:45am

Retailer Case Study: Flexing your Fulfillment and Delivery Systems to Prepare for Seasonal Peaks and Troughs

Unpredictable changes in customer buying behaviours can have an enormous and negative impact product development and delivery. How can  supply and distribution be aligned and prepared for to possible fluctuations in buying behavior and what are the costs/benefits? 


Speakers
avatar for Guy Meisl

Guy Meisl

Head of European Distribution, Deckers
A logistics leader with extensive European experience and languages who has been with Deckers Outdoor Corporation for eighteen months. A strategic review of operations will allow work holistically across the business and create an understanding of the impact of supply chain and distribution at a local level in order to develop our new omni-channel focussed model.


Thursday March 26, 2015 11:45am - 12:15pm
Theatre 4 - Retail Logistics EDX Conference

11:50am

People will buy with mobile - if we let them

2015 is the year of the mobile. This mobile revolution can have immense impact on e-retailers’ businesses. Many e-retailers believe that consumers use mobile simply as a channel for marketing or research, and that consumers carry out actual purchases in physical stores. Klarna’s view is that this is the case only because there have been no successful payment alternatives, until now. People will buy with mobile – if we let them.


Speakers
JS

Jon Sheard

Head of Enterprise Sales UK, Klarna



Thursday March 26, 2015 11:50am - 12:05pm
Digital Payments Village Digital Payments Village

12:00pm

International Marketplaces and International Returns: How to grow your business globally and how to deal with returns.

Marketplaces such as Amazon are leading the way in retail. Al Gerrie examines which international marketplaces have the potential to drive sales and growth in 2015, and discusses new technology to help manage international returns. 


Speakers
avatar for Al Gerrie

Al Gerrie

Director of e-commerce / Co-founder of ZigZag Global, We Are Pentagon
Al Gerrie has over 20 years retail and e-commerce experience as a consultant to major brands such as Argos, OFFICE and Mountain Warehouse and is a regular contributor to e-commerce industry publications.  We Are Pentagon is the leading marketplace e-commerce service provider, managing stores for over 50 leading retailers including BMW, Sports Direct and Maplin. Pentagon's award winning team of 100+ experts manage the implementation, store... Read More →



Thursday March 26, 2015 12:00pm - 12:20pm
Market Places pavilion Market Places pavilion

12:15pm

Sell Globally in a Snap with BlueSnap

Global eCommerce/mCommerce is growing at an incredible rate. In fact 82% of shoppers have made a cross-border purchase online. From localised checkout pages, intelligent payment routing for optimised conversions to subscription optimisation and mobile checkouts – these tools can help merchants capitalise on the growing global shopper. We will dive into these key features to help you turn more shoppers into buyers.


Speakers
JO

James Olver

Director of Business Development, Bluesnap



Thursday March 26, 2015 12:15pm - 12:30pm
Digital Payments Village Digital Payments Village

12:30pm

Marketplaces Are Eating The World

Amazon has raised the bar on e-commerce, and its third-party marketplace has become a business that others are replicating all over the world. The recent global increase in online marketplaces offers consumers more selection, value, convenience and confidence than ever before. Marketplaces are perfectly aligned with the new consumer demands and are an optimal way to meet consumer expectations. In this session, Barney Willis will explain why marketplaces are eating the e-commerce world and discuss marketplace strategies that are proving successful for brands and retailers that are selling online.


Speakers
avatar for Barney Willis

Barney Willis

EU Commercial Director, ChannelAdvisor
Barney Willis is EU Commercial Director at ChannelAdvisor, a leading provider of cloud-based solutions. With over 20 years of frontline sales experience and a strong track record in digital sales, Barney is a well-known and respected figure in the industry. 



Thursday March 26, 2015 12:30pm - 12:50pm
Market Places pavilion Market Places pavilion

12:30pm

Retailer Case Study: Evaluating Consumer Trends in China

This session will highlight key challenges encountered when expanding in a key international market


Speakers
avatar for Ken Ardali

Ken Ardali

Director International eCommerce, Alibaba Group
Ken Ardali is the Director of International ecommerce Business Development for Alibaba Group in Europe. With his ecommerce and consumer goods background, Ken is responsible for enabling European branded manufacturers, retailers and platforms onto Alibaba Group’s marketplaces and ecosystem. With his first-hand experience in international trade; from logistics, marketing, sales and manufacturing, Ken is able to help European brands best... Read More →


Thursday March 26, 2015 12:30pm - 1:00pm
Theatre 1: The Omnichannel Store of the Future Conference

12:30pm

Retailer Interview: Search to Enhance the Multichannel Experience, Maximise Engagement and Lift Conversions
Speakers
avatar for James Peach

James Peach

Jamie Peach is Head of SEO at House of Fraser, currently enjoying his 7th year in the SEO industry and recently voted one of the UK's most influential individuals in Search Marketing & SEO. He has worked both client-side and in the agency world during this time but in the last couple of years has been focused on SEO and content marketing in the fashion retail vertical specifically.


Thursday March 26, 2015 12:30pm - 1:00pm
Theatre 2: Digital Sales and Marketing Conference

12:30pm

Retailer Case Study: Multi-Channel Merchandising – challenges and learnings from a different type of retailer

Driving a seamless customer experience across customer touch points is an absolute imperative for retailers. For a retailer whose primary focus is TV and generating real relationships through presenters, the trend into devices and touch points raises lots of challenges, and opportunities.


Speakers
avatar for Eddie Woffinden

Eddie Woffinden

Head of Digital Merchandising, QVC UK
Eddie heads up QVC UK’s digital merchandising operations including the TV channels QVC Beauty, QVC Extra and QVC Style, and all digital platforms, qvcuk.com and mobile apps.During his the three years working at QVC, the company’s digital landscape has changed significantly with the re-platforming of their website, the launch of iPhone, Android and iPad apps as well as the launch of 2 new TV channels on SKY and Freeview platforms.


Thursday March 26, 2015 12:30pm - 1:00pm
Theatre 3: Multichannel Merchandising and Selling Conference

12:30pm

Retailer Case Study: Top Tips for Establishing Greater Transparency for an End- to -End Supply Chain
Speakers
avatar for Paul Miller

Paul Miller

Director of I-bound Logistics, Shop Direct
Paul Miller Is a time served engineer and logistician with over 32 years of experience working on large engineering projects and designing global supply chains. Paul’s background includes operating a Customs Bonded warehouse estate in the UK into which he manages the importation and delivery of some 25 million items annually from across China, South East Asia, Australia, the Indian Subcontinent, South America, Turkey and East and Western... Read More →


Thursday March 26, 2015 12:30pm - 1:00pm
Theatre 4 - Retail Logistics EDX Conference

12:40pm

Top 3 tips to improve your cross-border conversion rates

Cross-border ecommerce can help you drive significant sales volumes and bottom line revenue if you do it right, but you need to make sure that your international customers are able to pay on your site.

During this session Digital River’s payment expert Mark Sperring will share his top 3 tips on optimising your payment page in order to increase cross-border sales. You’ll learn about local payment options, consumer comfort tactics and more. Join us in the Digital Payments Village and on stand E81

Speakers
MS

Mark Sperring

Director of Channel Partners EMEA, Digital River


Thursday March 26, 2015 12:40pm - 12:55pm
Digital Payments Village Digital Payments Village

1:05pm

International Expansion. Smart strategies to increase conversion at the checkout

Many businesses have already taken the international expansion leap but it takes time, energy and a well thought out payments strategy to ensure success. In this short presentation, Matt will present analysis of why payments are not completed and share his top tips to increase the chance of conversion at the checkout. Key themes will include building trust, tokenisation, localisation and optimising your fraud strategy. Collectively these all help to reduce cart abandonment and maximise the revenue opportunities for the merchant.


Speakers
MW

Matt Webb

Business Development Manager, Ingenico Payments Services


Thursday March 26, 2015 1:05pm - 1:20pm
Digital Payments Village Digital Payments Village

1:05pm

Panel Discussion: Unlocking the Potential of Digital Marketing to Level the e-Tail Playing Field

Digital marketing has leveled the online retail playing field – you don’t need to be a retail giant to reap the benefits of  successful digital marketing. Providing a seamless e-commerce experience, based on a  holistic customer view and knowing how to use SEO, social media, E-commerce, email marketing, blog and mobile to a competitive advantage is the key differentiator. Hear for a panel of leading online retailers and how they are using digital to get ahead of the game


Speakers
avatar for Richard Clark

Richard Clark

Marketing Director, Boohoo.com
Richard is  a dynamic digital and marketing professional with over thirteen years post-graduate experience. Richard has worked in both business to business and business to consumer roles. During his career I he has  a proven track record in leading teams to deliver strategies and projects that produce real business benefit and has  significant experience in e-Commerce and digital marketing. 
avatar for David Kohn

David Kohn

Multichannel Director, Snow + Rock
David Kohn is Multichannel Director for Snow+Rock Group. The Group – with three fascias ... Snow+Rock, Cycle Surgery and Runners Need – is the UK’s leading specialist multichannel retailer for wintersports and other outdoor pursuits. Snow+Rock’s e-commerce business has grown threefold over the past three years and continues to be a central plank of the Group’s strategy going forward. David has previously held... Read More →
avatar for Caroline Rolfe

Caroline Rolfe

Global Director, ghd
Caroline joined ghd in September 2014 to spearhead the British brands digital evolution and drive the eCommerce sales and digital presence in their global markets. She specialises in digital strategy, eCommerce excellence, digital infrastructure and social business strategy. Her background is with a variety of retail favourites including Belstaff, Links of London and the Arcadia group. She got her 'eCommerce stripes’ at Estee Lauder... Read More →


Thursday March 26, 2015 1:05pm - 1:35pm
Theatre 2: Digital Sales and Marketing Conference

1:05pm

Panel Discussion: The Omni-channel Store of the Future

Hear how a panel of leading omni-channel retailers see the store of the future. What will the physical space look like, where will mobile and digital technologies fit in and what role will consumers play to help drive change?


Speakers
avatar for Michel Koch

Michel Koch

eCommerce Director, Maplin Electronics
Michel Koch has been in digital and e-commerce for more than 20 years. After having played a pioneering role as head of new media at Sony Music in the early 90's, he has fulfilled several senior executive positions in French and international B2C and B2B multichannel companies (including Bertelsmann, Manutan, Quelle and Conrad Electronics, Camaïeu). Michel relocated to the UK in 2013 to head up International Multichannel Trading at Marks... Read More →
avatar for Will Lockie

Will Lockie

Programme Head – Multichannel, Evans Cycles
Previously, Will worked with a broad range of clients such as Porsche, Halifax and Toyota at iCrossing, the digital marketing agency. Now specialising in retail e-commerce and multichannel development, Will is enjoying the challenges of bringing a 90-year-old bricks-and-mortar retailer into the multichannel world.


Thursday March 26, 2015 1:05pm - 1:45pm
Theatre 1: The Omnichannel Store of the Future Conference

1:05pm

Retailer Case Study: Responsive Design
One of the big debates in retail today centres around whether responsive design leads to increased conversion, particularly. Hear how one retailer is using responsive to deliver success, and avoid the pitfalls of making responsive work for you

Speakers
avatar for Stuart McMillan

Stuart McMillan

Deputy Head of Ecommerce, Schuh
Stuart joined Schuh in 2012 as the Deputy Head of Ecommerce, where he is responsible for the day-to-day operation of the website, as well as helping to steer its future direction. Prior to Schuh he was the Ecommerce Operations manager for AllSaints, responsible for the maintenance, testing and hosting of their collection of websites. Stuart worked for AllSaints for four years, helping launch their US online presence, their multi-lingual... Read More →


Thursday March 26, 2015 1:05pm - 1:45pm
Theatre 3: Multichannel Merchandising and Selling Conference

1:10pm

Retailer Case Study: Bringing Supply Chain into the Board Room

The anytime, anywhere consumer has changed the ‘DNA’ of retail demanding a more aligned approach to tackle new expectations regarding price, quality and speed of service. How can greater alignment between backroom and boardroom help build a cost-effective and efficient strategy for increasingly quick, flexible, customer-centric fulfillment and delivery?


Speakers
avatar for Catherine Hillerby

Catherine Hillerby

Demand & Fulfilment Manager, Mondelez


Thursday March 26, 2015 1:10pm - 1:40pm
Theatre 4 - Retail Logistics EDX Conference

1:30pm

The Future of Payments
Alternative payments, Wallet solutions & Mobile Technology has long promised to transform the customer experience and bridge the online and offline world – has it been a success? Realex offer a Constant, Reliable & Secure payment gateway, as such we support the growth of our client base with emerging technologies. The future of payments will be driven by organic growth, Global expansion and supporting consumer trends in payment acceptance. What have we learnt so far and where is this journey taking us.

Speakers
CH

Chris Harvey

Corporate Sales Manager, Realex Payments



Thursday March 26, 2015 1:30pm - 1:45pm
Digital Payments Village Digital Payments Village

1:30pm

Seven Marketplace Hacks to Grow Your Online Business
Marketplaces now account for an impressive portion of global ecommerce activity: 30% in the US and UK, and a staggering 90% of online spending in China. While marketplaces such as eBay, Amazon and Alibaba offer retailers a fast and cost-effective way to diversify your sales channels – it can also be hard for your business to compete with the masses to make the sales you need. In this smart seminar Aaron O`Dowling-Keane will walk you through the seven marketplace hacks you need to grow your online business successfully. 

Speakers
avatar for Aaron O’Dowling-Keane

Aaron O’Dowling-Keane

Managing Producer, eSeller.net
Aaron O’Dowling-Keane is the Managing Producer of eSeller.net – the award winning resource site for people who sell online - where she combines her powers of publishing and ecommerce to drive a programme that supports people in growing their digital business.



Thursday March 26, 2015 1:30pm - 1:50pm
Market Places pavilion Market Places pavilion

1:50pm

Retailer Case Study: "UX First" - Design and Usability for conversion

How does social networking impact shopping experiences  and can social  media drive e-Commerce sales? In this session hear how the Co-operative is using social media to create strong social engagement throughout the customer journey


Speakers
avatar for Gail Lyon

Gail Lyon

Group Social Media Lead, The Co-operative Group
Gail Lyon has worked at The Co-operative for two years, where her role is to lead and develop the social media strategy. She led the development of the UK retail first Snapchat campaign, which was listed in Campaign Magazine's top 10 Digital Innovations 2013, along with the award-winning Twitter campaign, #Fighttheprice. A qualified marketer, Gail has over 16 years' experience working in marketing within businesses such as BT and more recently... Read More →


Thursday March 26, 2015 1:50pm - 2:20pm
Theatre 1: The Omnichannel Store of the Future Conference

1:50pm

Sponsor Case Study: From Distraction to Dream – putting email at the heart of your multichannel marketing

Marketers are increasingly being challenged to develop a single view of their customers that allow them to communicate across a widening array of channels. Unfortunately for many, this laudable dream has turned into a laughable nightmare of challenges.

 

Research shows that email is the consumers' preferred channel for maintaining existing brand relationships. This session will discuss each of these challenges

within the context of building a multichannel strategy with email at its heart:

  • Using your existing touch points to enrich your data
  • Leveraging automation and dynamic content to take much of the heavy lifting out of segmentation
  • Understanding when silos are good and when they are bad
  • The one stop shop vs. the best in breed technology strategies

Speakers
avatar for Skip Fidura

Skip Fidura

Client Services Director, dotmailer
Prior to becoming Client Services Director for dotmailer and Chairman of the UK DMA Email Marketing Council, Skip worked as Email Partner at OgilvyOne London and Director of European Operations for Acxiom Digital. He was listed by Revolution Magazine as one of the 50 most influential people in new media.


Thursday March 26, 2015 1:50pm - 2:20pm
Theatre 2: Digital Sales and Marketing Conference

1:50pm

Retailer Case Study: Design and Usability for Satisfaction and Conversion

Customer demands for increasingly fast, slick and user-friendly online and mobile experiences is forcing retailers to rethink strategies for packaging and showcasing offerings to delight and engage the consumer anytime, anyplace, anywhere! What do retailers need to know about offering a user-friendly,compelling and consistent brand experience via online and mobile devices?

Responsive design – how can you create touch friendly, user-friendly experiences to drive conversion and avoid shopping cart abandonment?


Speakers
avatar for Helen Colclough

Helen Colclough

eCommerce Director, River Island
Helen Colclough is currently the E-commerce Development Manager at fashion retailer River Island, responsible for development across the .com and international domains as well as via River Island’s successful app channels. From career beginnings in store retail, Helen has worked across the retail and technology space - including four years at management consultancy Accenture, being focused on large multichannel platform implementations... Read More →


Thursday March 26, 2015 1:50pm - 2:20pm
Theatre 3: Multichannel Merchandising and Selling Conference

1:50pm

Retailer Case Study: Multi-Channel Returns Management – Turning a logistical challenge into a commercial opportunity

Multichannel aftersales management can be disastrous to the bottom line, customer experience and back room operations and practices.  How can robust strategies for returns management be used as a vehicle  to enhance customcommunications an connections? Can impact on the bottom line be reduced with effective back office management? How can innovative approached increase customer satisfaction and how can this be quantified?


Speakers
avatar for Jonathan Gorst

Jonathan Gorst

Senior Lecturer at Sheffield Business School, Sheffield Hallam University
Jonathan is a Senior Lecturer at Sheffield Business School, Sheffield Hallam University, where he lectures in the areas of Quality Management, Supply Management and Logistics. Jonathan has been researching in the area of Reverse Logistics for the last ten years and in recent years this has been focused on Retail Returns. Jonathan is currently the vice chair of the Chartered Institute of Logistics and Transport’s Reverse Logistics Forum.


Thursday March 26, 2015 1:50pm - 2:20pm
Theatre 4 - Retail Logistics EDX Conference

2:00pm

3 ways to boost your profits from international marketplaces

Selling on international marketplaces – Overseas marketplace sales are converted into your home currency at a cost of up to 4% of the total. This cost can be avoided by using local e-tailer Collection Accounts, located in the country you sell into.

Sourcing products from overseas – Learn how to lower the cost of imported stock by improving the exchange rate you get using a currency expert.

Protect your business against foreign exchange risk – Currency movements may directly affect your costs, your retail price and your overall profit. Learn about how forward contracts and straightforward risk management strategies can reduce these risks.

Speakers
DG

Deepak Goyal

Head of e-Commerce, Currencies Direct



Thursday March 26, 2015 2:00pm - 2:20pm
Market Places pavilion Market Places pavilion

2:20pm

People will buy with mobile - if we let them"

2015 is the year of the mobile. This mobile revolution can have immense impact on e-retailers’ businesses. Many e-retailers believe that consumers use mobile simply as a channel for marketing or research, and that consumers carry out actual purchases in physical stores. Klarna’s view is that this is the case only because there have been no successful payment alternatives, until now. People will buy with mobile – if we let them.


Speakers
JS

Jon Sheard

Head of Enterprise Sales UK, Klarna


Thursday March 26, 2015 2:20pm - 2:35pm
Digital Payments Village Digital Payments Village

2:25pm

Retailer Case Study: Bridging Technology and Customer Experience to Win at Multichannel

There’s too much ‘stuff’, choices, and way too much noise!  We must embrace technology to build bridges that enable us to connect better with customers.  We must convert all the noise and stuff into strong, clear ‘signals’ our customers can trust and access – anytime, anyplace, anywhere.  In our ‘always-on’ multi device, screens and data-driven world – we must learn to strike the right balance.  We have to make shopping (for that’s all it is) a more relevant, personal, engaging, entertaining and enthralling global experience.


Speakers
avatar for Alison Lancaster

Alison Lancaster

Interim Group Marketing Director, McArthurGlen Group
Alison is an experienced retail and digital marketing pioneer who worked on her first online business in 1995 at Innovations Mail Order, which was later acquired by The Burton Group in 1996 (now Arcadia and Debenhams). Over the past 21 years, she has had key senior roles working with numerous brands. She’s developed new and award winning multi-channel retail, brand marketing, customer and data multi-channel strategies for John Lewis... Read More →


Thursday March 26, 2015 2:25pm - 2:55pm
Theatre 1: The Omnichannel Store of the Future Conference

2:25pm

Retailer Case Study: Managing your Corporate Reputation in the Digital Today
Social channels are forcing marketers to adopt strategies to react quickly, in real time to customer conversations. Agile marketing and, having a strategy for rapid response can increase organisational performance and prevent damaging results

Speakers
avatar for Bruce Daisley

Bruce Daisley

Managing Director, Twitter UK
Bruce Daisley joined Twitter in 2012 from Google, where he ran YouTube in the UK. Prior to Google, Bruce was a Digital Sales Director at Bauer Advertising, formerly Emap, where he ran their digital business. He also served as Chairman of Association of Online Publishers Commercial Group from 2006 to 2008. He is @brucedaisley on Twitter.


Thursday March 26, 2015 2:25pm - 2:55pm
Theatre 2: Digital Sales and Marketing Conference

2:25pm

Retailer Case Study: Merchandising to Conquer International Markets

Smart online merchandising should be of a key priority for retailers trading in new online markets, particularly when its website is the only vehicle customers have for getting the information they need to make a purchasing decision. What do retailers need to know about cultural preferences? How can websites be fine-tuned to offer maximum usability? How can social media be harnessed as a barometer for greater understanding?


Speakers
avatar for Justin Lodge

Justin Lodge

Head of Developing Markets, Wiggle.co.uk
As Head of Developing Markets at Wiggle, Justin defines the growth strategy for International territories, and leads country specific teams for the key markets. Working across the disciplines of marketing, user experience and operations, the International team work to provide the optimal experience for customers wherever they live. When he’s not working at Wiggle, Justin is usually found enjoying some of their products whilst cycling around... Read More →


Thursday March 26, 2015 2:25pm - 2:55pm
Theatre 3: Multichannel Merchandising and Selling Conference

2:25pm

The Power of Platforms

In this session Chris Poad will discuss the phenomenon of technology “platforms”. He’ll argue that these platforms are breaking down barriers to entry across many businesses and in many forms of media, levelling the playing field among incumbents and upstarts, large and small; and further, that platforms are bringing an astonishing range of choices to consumers, creating new opportunities for entrepreneurs of every kind, and pointing the way to a new engine of economic growth.


Speakers
avatar for Chris Poad

Chris Poad

Director - Seller Services, Amazon.co.uk
Chris Poad is Director of Seller Services, Amazon UK. Prior to his current role, he served as Director, Software and Video Games at Amazon.co.uk Ltd. Before joining Amazon, he worked in various online roles, serving as Head of E-Commerce for Otto Group and at search engine Ask Jeeves. Chris has a bachelor’s degree in Astrophysics from University College London and also studied at the London School of Economics.


Thursday March 26, 2015 2:25pm - 2:55pm
Theatre 4 - Retail Logistics EDX Conference