Reduced headcount!
Single customer view!
Set it and forget it!
These claims and more have been shouted from the rooftops about marketing automation technologies for nearly a decade. But there’s a reason only 37% of marketers have more than a basic understanding of the latest marketing technology. In this workshop, we’ll explore what’s holding today’s marketers back, narrow the gap between ambition and execution, and you’ll learn how to take the first steps in making your marketing technology dreams a reality.
User Generated Content (UGC) is fast becoming a key component of a modern eCommerce experience – with social media proven to drive increases in engagement and conversions.
Join us for this workshop and discover how to:
1. Easily incorporate social media into your site experience
2. Enrich social media with product data and publish to your sites
3. Measure and optimize content to drive conversion performance
Hear from the Founder and CEO of AO.com, how they did their IPO both differently and to great effect in 2014.
The sheer amount of choice available to shoppers has made it imperative for retailers to offer a customer experience and wow factor to make them stand out from the crowd. What are customers looking for? How can you facilitate a customer-centric company culture and how does this impact loyalty and ROI?
Customer demands for flexible and speedy service and delivery entails many risks and rewards for retailers hoping to gain the competitive edge. Luke will set the scene by sharing top tips for increasing availability and efficiency while cutting costs and offering better customer experience.
The success of retail hinges upon their ability to connect with customers over multiple devices and touch points in a clear and consistent way. What technological and organizational challenges need to be overcome to achieve this and where is the industry going? Where is mobile investment delivering the greatest ROI?
Knowing where to start on an international journey can be a daunting prospect and with all the energy and investment that goes into building the perfect e-commerce site, so often the payments process is overlooked. There is no ‘one size fits all’ and even the very largest businesses take a phased approach when it comes to international expansion. Julian will provide a high level overview of the topics and challenges that merchants should expect to face when seeking to expand their business across borders, reduce cart abandonment and maximise the revenue opportunities. The key themes that will be covered include alternative payments and localisation.
Consumers are getting smarter and more sophisticated and are getting fed up with being ‘pushed' offers for products they don’t want.
Independent etailers are struggling to compete with the major online retailers who are dominating the market place.
But there is another way.
Demand driven eCommerce is flipping the old model on its head, changing the way consumers behave and delivering more effective and efficient orders for SMEs.
Find out how by thinking differently you can divert millions of orders from Amazon to smaller online retailers.
The rise of digital technology is creating challenges for marketers, but it has also created the opportunity to connect with consumers in new, more personal ways and at an unprecedented scale. Facebook is an integral part of the connective tissue of the web and this session is designed to look at the role that Facebook can play in the retail experience – both in-store and online.
Creating visibility of data from all channels in one place is a key competitive advantage, allowing retailers to deliver a seamless and personal experience across the business. What role does data, tools and people play in this process and how can communications be optimised across all channels?
This session will explore best practice tips on ways to boost conversion, making mobile a part of the integrated marketing activities with an establishment framework for measurement
Over the past two years, the world of payments has rapidly evolved. From the explosion of mobile to Apple Pay and bitcoin - there has never been so much interest - and noise - within the checkout. Amid the confusion, your business needs to focus on conversion and scaling to reach your customers globally. Sonal and Tim will lead an educational conversation on how mobile, fraud, PCI compliance, global scalability and various wallets will impact your business in 2016.
How do you effectively translate your brand abroad and tailor the customer experience for each market – tailoring social media messages, customer services and balancing global brand messages with local cultural needs can be tricky but can be overcome by delving into shopper mindsets to understand how they prefer to interact with brands.
Reaching audiences needs to become smarter for retailers hoping to cut through the clutter in an increasingly competitive market. Understanding the series of interactions customers have with brands are helping to reap significant benefits. Why is it necessary for retailers to manage the entire customer experience? How can journey mapping increase loyalty, ROI and customer satisfaction?
Brands keen to gain the competitive edge are going to be forced to think more like tech companies! With consumers increasingly demanding fast, slick and user-friendly online and mobile experiences brands to rethink strategies for packaging and showcasing offerings to delight and engage the consumer anytime, anyplace, anywhere! What do brands need to know about bridging the gap between mobile and in-store?
How are retailers adapting to drive a more positive customer experience with more flexible delivery and returns? Where are the growth opportunities and where can costs be minimised/ROI achieved?
2015 is the year of the mobile. This mobile revolution can have immense impact on e-retailers’ businesses. Many e-retailers believe that consumers use mobile simply as a channel for marketing or research, and that consumers carry out actual purchases in physical stores. Klarna’s view is that this is the case only because there have been no successful payment alternatives, until now. People will buy with mobile – if we let them.
Marketplaces such as Amazon are leading the way in retail. Al Gerrie examines which international marketplaces have the potential to drive sales and growth in 2015, and discusses new technology to help manage international returns.
Global eCommerce/mCommerce is growing at an incredible rate. In fact 82% of shoppers have made a cross-border purchase online. From localised checkout pages, intelligent payment routing for optimised conversions to subscription optimisation and mobile checkouts – these tools can help merchants capitalise on the growing global shopper. We will dive into these key features to help you turn more shoppers into buyers.
The key to success of every retailer is to know and understand the customer. The Big Data revolution presents both challenge and opportunity. Retail data is often stored in silos, so it's difficult to correlate data about customer purchases, marketing campaign results, and online browsing behaviour. By using Big Data technologies retailers can now analyse both structured and un-structured data in order to provide:
Amazon has raised the bar on e-commerce, and its third-party marketplace has become a business that others are replicating all over the world. The recent global increase in online marketplaces offers consumers more selection, value, convenience and confidence than ever before. Marketplaces are perfectly aligned with the new consumer demands and are an optimal way to meet consumer expectations. In this session, Barney Willis will explain why marketplaces are eating the e-commerce world and discuss marketplace strategies that are proving successful for brands and retailers that are selling online.
Cross-border ecommerce can help you drive significant sales volumes and bottom line revenue if you do it right, but you need to make sure that your international customers are able to pay on your site.
During this session Digital River’s payment expert Mark Sperring will share his top 3 tips on optimising your payment page in order to increase cross-border sales. You’ll learn about local payment options, consumer comfort tactics and more. Join us in the Digital Payments Village and on stand E81Understanding the strategies, pitfalls and rewards of international growth and market entry can be the difference between success and failure – what models, which channels and where are the biggest geographical opportunities. How can cultural, regulatory, technological barriers impact planning?
What new delivery options are customers demanding and how are retailers responding? How are payment options linked to better service delivery? How are retailers implementing organisational change to meet shifting demands?
In this debate panelists will discuss ways to build a seamless experience for mobile customers, how to combat customer privacy concerns, and ways technology can be used to tap into mobile enabled consumers. Other topics include, Optimising last click and preventing shopping cart abandonment and creating more responsive designs? What strategies can be adopted to drive sales via different devices and how will tablets and mobile interact and change in the future?
At the heart of cutting-edge omni-channel retailing is the ability for shoppers to order and receive from their channels of choice. What strategies and technologies are driving home delivery? How can an omni-channel approach to home delivery result in increased market share and profitability?
Delivery remains a huge priority for both consumers and merchants, online shoppers now expect Amazon-level service as standard. It’s no longer good enough to price match; online retailers, big and small, need to differentiate on service. Delivery is becoming a major factor in basket abandonment with 53%* of consumers citing unsatisfactory delivery terms as the reason for not making the final purchase. Fast and free delivery is no longer the domain of major retailers. Whether you’re a smaller merchant doing 10,000 transactions a month, or a larger retailer doing a million transactions a month, delivering on your brand promise doesn’t have to be complex, costly and disruptive to your business.
In this session, Scurri, a leading cloud based fulfilment platform that easily integrates parcel carriers and merchants, will demonstrate how their delivery technology is used by Zara, Oxendales, FlatSpot and Ramp People to drive customer acquisition and loyalty in a simple and cost effective way.
The final mile can be the most expensive, compacted and unpredictable part of any supply chain management strategy. Getting to the root of customer expectations is half the battle to winning on cost and customer experience. Hear how customers are reacting to ship from store, locker collection, click-and-collect and reduced delivery times. What do customers value more – lower delivery costs v speedier service v more delivery options? Do good partners create loyal customers? How can home delivery providers make or break the reputation of retailers? What is the relationship between customer satisfaction and ROI?
How Amazon Payments helps AllSaints and other retailers to increase their cart conversion by saving customers’ time.
Selling on international marketplaces – Overseas marketplace sales are converted into your home currency at a cost of up to 4% of the total. This cost can be avoided by using local e-tailer Collection Accounts, located in the country you sell into.
Sourcing products from overseas – Learn how to lower the cost of imported stock by improving the exchange rate you get using a currency expert.
Protect your business against foreign exchange risk – Currency movements may directly affect your costs, your retail price and your overall profit. Learn about how forward contracts and straightforward risk management strategies can reduce these risks.
2015 is the year of the mobile. This mobile revolution can have immense impact on e-retailers’ businesses. Many e-retailers believe that consumers use mobile simply as a channel for marketing or research, and that consumers carry out actual purchases in physical stores. Klarna’s view is that this is the case only because there have been no successful payment alternatives, until now. People will buy with mobile – if we let them.
Never has it been more important that we take a look at how e-commerce can more fully play its role in the overall business mix; growing market share at the same time as performing a broader role in support of a businesses more holistic objectives.
With the low hanging fruit of the early years of e-commerce growth now behind us, hear how Superdry is continuing to drive growth through both international markets and new e-commerce channels….at the same time as using it’s unique visual assets to build the brand digitally
Social media has dramatically changed the way that consumers interact with brands but what complexities, and challenges need to be understood before social can be fully leveraged to enhance customer engagement which can be harnessed as a competitive weapon?
Retailers are only beginning to tap into the customer-engagement power of mobile. How can you deliver a more personalised approach aligned with a strategic plan for business growth?
How is click and collect working and driving a more positive customer experience? Where are the growth opportunities and where can costs be minimised/ROI achieved?
Failure in the last mile, getting products to customers doors can be the difference between success and failure. How can retailers identify and adapt to logistical characteristics of different international markets? What are the technology, infrastructure, regulatory issues that need to be considered?
Shoppers don’t think in vertical, channel-specific silos an neither should retailers! How is multichannel changing the way that retail operations are structured to guarantee one brand and level of service across multiple touch points and channels? How can bricks and clicks be harmonised to shape more positive customer experiences?
Wearable technology on customers' faces (smart glasses) and on their wrists (smart watches) is becoming increasingly cheaper, more personalised and more widely adopted by consumers around the globe!
The best way for retailers to deliver to customers wearing technology, and stay ahead of competition, is to give them relevant information based on their interests or previous shopping behaviour. How is Just Eat adapting and meeting new consumer demands? What are the results to date?
Delivery remains a huge priority for both consumers and merchants, online shoppers now expect Amazon-level service as standard. It’s no longer good enough to price match; online retailers, big and small, need to differentiate on service. Delivery is becoming a major factor in basket abandonment with 53%* of consumers citing unsatisfactory delivery terms as the reason for not making the final purchase. Fast and free delivery is no longer the domain of major retailers. Whether you’re a smaller merchant doing 10,000 transactions a month, or a larger retailer doing a million transactions a month, delivering on your brand promise doesn’t have to be complex, costly and disruptive to your business.
In this session, Scurri, a leading cloud based fulfilment platform that easily integrates parcel carriers and merchants, will demonstrate how their delivery technology is used by Zara, Oxendales, FlatSpot and Ramp People to drive customer acquisition and loyalty in a simple and cost effective way.
2015 is expected to see the continuation of year-on-year international growth for UK retailers as consumer demand and awareness for UK brands are growing rapidly.
Barriers for successful, cost-effective, international expansion can be high, so in order to achieve great results, retailers must simplify the cross-border sales process both for their consumers and themselves by adding a localised approach for global sales.
Hosted by market leader Global-e, this workshop explores going “GloCal”, from localising customer experience, through to handling local duties, taxes, payment methods and shipping optimisation.
This workshop will highlight key statistics, trends and insights across major markets, sharing best practice advice for international eCommerce sales.
If you are seeking to expand your international sales and didn’t know how straightforward it can be, this workshop is for you.
There is a tendency for high street businesses to see the internet as 'the enemy', but businesses can make the most of web and digital technology to drive more customers into their shops and to improve the in-store experience. Hear how one of the leading UK retailers is marrying traditional and digital and continuing to win on customer experience and engagement.
Ecommerce is advancing at an unprecedented pace with new technologies and strategies driving retail growth, innovation and new opportunities for ROI. Where the biggest growth opportunities and how are retail giants and new entrants realigning for success in the dynamic market?
Consumers are getting smarter and more sophisticated and are getting fed up with being ‘pushed' offers for products they don’t want.
Independent etailers are struggling to compete with the major online retailers who are dominating the market place.
But there is another way.
Demand driven eCommerce is flipping the old model on its head, changing the way consumers behave and delivering more effective and efficient orders for SMEs.
Find out how by thinking differently you can divert millions of orders from Amazon to smaller online retailers.
How can the modern marketer win buy-in from the boardroom for new e-commerce initiatives? In a world where companies are being stretched to make more frequent and costly technological investments to keep pace with the latest changes being driven by advances in social media, consumer purchasing patterns and digital innovations, e-commerce are being challenged at the highest levels to demonstrate ROI for new marketing initiatives.
Can automated systems facilitate a smoother transition to omni-channel operations? How do you build flexibility into an automated operation?
Is automation suited to D2C growth and the demands of individual orders?
Over the past two years, the world of payments has rapidly evolved. From the explosion of mobile to Apple Pay and bitcoin - there has never been so much interest - and noise - within the checkout. Amid the confusion, your business needs to focus on conversion and scaling to reach your customers globally. Sonal and Tim will lead an educational conversation on how mobile, fraud, PCI compliance, global scalability and various wallets will impact your business in 2016.
There is a tendency for high street businesses to see the internet as 'the enemy', but businesses can make the most of web and digital technology to drive more customers into their shops and to improve the in-store experience.
Can social media help identify what a customer wants, and how can this influence product development, communications strategies whilst building increased loyalty
Unpredictable changes in customer buying behaviours can have an enormous and negative impact product development and delivery. How can supply and distribution be aligned and prepared for to possible fluctuations in buying behavior and what are the costs/benefits?
2015 is the year of the mobile. This mobile revolution can have immense impact on e-retailers’ businesses. Many e-retailers believe that consumers use mobile simply as a channel for marketing or research, and that consumers carry out actual purchases in physical stores. Klarna’s view is that this is the case only because there have been no successful payment alternatives, until now. People will buy with mobile – if we let them.
Marketplaces such as Amazon are leading the way in retail. Al Gerrie examines which international marketplaces have the potential to drive sales and growth in 2015, and discusses new technology to help manage international returns.
Global eCommerce/mCommerce is growing at an incredible rate. In fact 82% of shoppers have made a cross-border purchase online. From localised checkout pages, intelligent payment routing for optimised conversions to subscription optimisation and mobile checkouts – these tools can help merchants capitalise on the growing global shopper. We will dive into these key features to help you turn more shoppers into buyers.
Amazon has raised the bar on e-commerce, and its third-party marketplace has become a business that others are replicating all over the world. The recent global increase in online marketplaces offers consumers more selection, value, convenience and confidence than ever before. Marketplaces are perfectly aligned with the new consumer demands and are an optimal way to meet consumer expectations. In this session, Barney Willis will explain why marketplaces are eating the e-commerce world and discuss marketplace strategies that are proving successful for brands and retailers that are selling online.
This session will highlight key challenges encountered when expanding in a key international market
Driving a seamless customer experience across customer touch points is an absolute imperative for retailers. For a retailer whose primary focus is TV and generating real relationships through presenters, the trend into devices and touch points raises lots of challenges, and opportunities.
Cross-border ecommerce can help you drive significant sales volumes and bottom line revenue if you do it right, but you need to make sure that your international customers are able to pay on your site.
During this session Digital River’s payment expert Mark Sperring will share his top 3 tips on optimising your payment page in order to increase cross-border sales. You’ll learn about local payment options, consumer comfort tactics and more. Join us in the Digital Payments Village and on stand E81Many businesses have already taken the international expansion leap but it takes time, energy and a well thought out payments strategy to ensure success. In this short presentation, Matt will present analysis of why payments are not completed and share his top tips to increase the chance of conversion at the checkout. Key themes will include building trust, tokenisation, localisation and optimising your fraud strategy. Collectively these all help to reduce cart abandonment and maximise the revenue opportunities for the merchant.
Digital marketing has leveled the online retail playing field – you don’t need to be a retail giant to reap the benefits of successful digital marketing. Providing a seamless e-commerce experience, based on a holistic customer view and knowing how to use SEO, social media, E-commerce, email marketing, blog and mobile to a competitive advantage is the key differentiator. Hear for a panel of leading online retailers and how they are using digital to get ahead of the game
Hear how a panel of leading omni-channel retailers see the store of the future. What will the physical space look like, where will mobile and digital technologies fit in and what role will consumers play to help drive change?
The anytime, anywhere consumer has changed the ‘DNA’ of retail demanding a more aligned approach to tackle new expectations regarding price, quality and speed of service. How can greater alignment between backroom and boardroom help build a cost-effective and efficient strategy for increasingly quick, flexible, customer-centric fulfillment and delivery?
How does social networking impact shopping experiences and can social media drive e-Commerce sales? In this session hear how the Co-operative is using social media to create strong social engagement throughout the customer journey
Marketers are increasingly being challenged to develop a single view of their customers that allow them to communicate across a widening array of channels. Unfortunately for many, this laudable dream has turned into a laughable nightmare of challenges.
Research shows that email is the consumers' preferred channel for maintaining existing brand relationships. This session will discuss each of these challenges
within the context of building a multichannel strategy with email at its heart:
Customer demands for increasingly fast, slick and user-friendly online and mobile experiences is forcing retailers to rethink strategies for packaging and showcasing offerings to delight and engage the consumer anytime, anyplace, anywhere! What do retailers need to know about offering a user-friendly,compelling and consistent brand experience via online and mobile devices?
Responsive design – how can you create touch friendly, user-friendly experiences to drive conversion and avoid shopping cart abandonment?
Multichannel aftersales management can be disastrous to the bottom line, customer experience and back room operations and practices. How can robust strategies for returns management be used as a vehicle to enhance customcommunications an connections? Can impact on the bottom line be reduced with effective back office management? How can innovative approached increase customer satisfaction and how can this be quantified?
Selling on international marketplaces – Overseas marketplace sales are converted into your home currency at a cost of up to 4% of the total. This cost can be avoided by using local e-tailer Collection Accounts, located in the country you sell into.
Sourcing products from overseas – Learn how to lower the cost of imported stock by improving the exchange rate you get using a currency expert.
Protect your business against foreign exchange risk – Currency movements may directly affect your costs, your retail price and your overall profit. Learn about how forward contracts and straightforward risk management strategies can reduce these risks.
2015 is the year of the mobile. This mobile revolution can have immense impact on e-retailers’ businesses. Many e-retailers believe that consumers use mobile simply as a channel for marketing or research, and that consumers carry out actual purchases in physical stores. Klarna’s view is that this is the case only because there have been no successful payment alternatives, until now. People will buy with mobile – if we let them.
There’s too much ‘stuff’, choices, and way too much noise! We must embrace technology to build bridges that enable us to connect better with customers. We must convert all the noise and stuff into strong, clear ‘signals’ our customers can trust and access – anytime, anyplace, anywhere. In our ‘always-on’ multi device, screens and data-driven world – we must learn to strike the right balance. We have to make shopping (for that’s all it is) a more relevant, personal, engaging, entertaining and enthralling global experience.
Smart online merchandising should be of a key priority for retailers trading in new online markets, particularly when its website is the only vehicle customers have for getting the information they need to make a purchasing decision. What do retailers need to know about cultural preferences? How can websites be fine-tuned to offer maximum usability? How can social media be harnessed as a barometer for greater understanding?
In this session Chris Poad will discuss the phenomenon of technology “platforms”. He’ll argue that these platforms are breaking down barriers to entry across many businesses and in many forms of media, levelling the playing field among incumbents and upstarts, large and small; and further, that platforms are bringing an astonishing range of choices to consumers, creating new opportunities for entrepreneurs of every kind, and pointing the way to a new engine of economic growth.
