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Thursday, March 26 • 1:05pm - 1:20pm
International Expansion. Smart strategies to increase conversion at the checkout

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Many businesses have already taken the international expansion leap but it takes time, energy and a well thought out payments strategy to ensure success. In this short presentation, Matt will present analysis of why payments are not completed and share his top tips to increase the chance of conversion at the checkout. Key themes will include building trust, tokenisation, localisation and optimising your fraud strategy. Collectively these all help to reduce cart abandonment and maximise the revenue opportunities for the merchant.


Matt Webb

Business Development Manager, Ingenico Payments Services

Thursday March 26, 2015 1:05pm - 1:20pm
Digital Payments Village Digital Payments Village

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