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Wednesday, March 25 • 12:20pm - 12:50pm
Retailer Case Study: Leading Change in Data Engineering for eCommerce

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The key to success of every retailer is to know and understand the customer. The Big Data revolution presents both challenge and opportunity. Retail data is often stored in silos, so it's difficult to correlate data about customer purchases, marketing campaign results, and online browsing behaviour. By using Big Data technologies retailers can now analyse both structured and un-structured data in order to provide:

  • marketing attribution analysis of purchases
  • in-depth analysis of customer purchasing paths
  • basket/cart assessment of both on-line and POS data
  • social media analysis

avatar for Neil Martin

Neil Martin

Senior Project Manager, comparethemarket.com

Wednesday March 25, 2015 12:20pm - 12:50pm PDT
Theatre 2: Insight & Customer Experience Conference

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