Display advertising has long been the frustration of major brands wanting to achieve definable direct response and branding results. Poor performing ad networks, non-transparent margins and the large spend required for direct purchases of inventory have resulted in a loss of confidence. Today, things have changed, the programmatic (real-time bidding) opportunity has revolutionised how brands view display advertising and the results that are possible.
In this session we will discuss the dramatic improvement in the results that are possible from display advertising and how you can take advantage. However just choosing to go programmatic isn’t enough. The approach you take will dictate your level of success.
Providing strategic and tactical insights, this session will dispel the belief that display is dead, and help you achieve the results you never thought possible.
