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Wednesday, March 25 • 10:30am - 12:30pm
Tag Management in the Era of Smart Data – The Yellow Pages of Canada case study

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Yellow Pages is a leading digital media and location-based marketing solutions company in Canada. Join Martin De Backer, François Fulgeanu and Marius Kriening of TagCommander who will present the Yellow Pages case study – a marquee implementation of marketing agility in support of an ambitious digital transformation.

In this workshop you will learn:
- Why marketing agility is foundational to Yellow Pages’ ongoing digital transformation.
- How it simplified governance of its portfolio of e-marketing tools.
- Why page load performance was a decisive factor in its platform selection process.
- How it overcame its data collection, data distribution, and data insight challenges across its digital properties and channels.

avatar for Martin De Backer

Martin De Backer

Country Manager UK & Nordics, TagCommander
avatar for Stephane Fulgeanu

Stephane Fulgeanu

Head of Consulting, UK, TagCommander
avatar for Marius Kriening

Marius Kriening

Senior Business Development Manager, TagCommande

Wednesday March 25, 2015 10:30am - 12:30pm
Workshop 3 Workshop 3
  • Website www.tagcommander.com
  • Tel : +44 2033981333

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