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Wednesday, March 25 • 1:30pm - 3:30pm
Go context-aware or go home. How marketing in 2015 is all about contextualisation that is marketer driven but customer led.

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Your customer wants a personalised and relevant experience, with every interaction, tailored around their location, activity and device. Jess Stephens is going to discuss the importance of contextualisation and how you need to send relevant, contextual messages to your customer to strengthen your relationship, increase purchase opportunities and most importantly – not lose them to competitors.

avatar for Jess Stephens

Jess Stephens

CMO, SmartFocus

Wednesday March 25, 2015 1:30pm - 3:30pm
Workshop 2 Workshop 2

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