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Thursday, March 26 • 1:50pm - 2:20pm
Sponsor Case Study: From Distraction to Dream – putting email at the heart of your multichannel marketing

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Marketers are increasingly being challenged to develop a single view of their customers that allow them to communicate across a widening array of channels. Unfortunately for many, this laudable dream has turned into a laughable nightmare of challenges.

 

Research shows that email is the consumers' preferred channel for maintaining existing brand relationships. This session will discuss each of these challenges

within the context of building a multichannel strategy with email at its heart:

  • Using your existing touch points to enrich your data
  • Leveraging automation and dynamic content to take much of the heavy lifting out of segmentation
  • Understanding when silos are good and when they are bad
  • The one stop shop vs. the best in breed technology strategies

Speakers
avatar for Skip Fidura

Skip Fidura

Client Services Director, dotmailer
Prior to becoming Client Services Director for dotmailer and Chairman of the UK DMA Email Marketing Council, Skip worked as Email Partner at OgilvyOne London and Director of European Operations for Acxiom Digital. He was listed by Revolution Magazine as one of the 50 most influential people in new media.


Thursday March 26, 2015 1:50pm - 2:20pm
Theatre 2: Digital Sales and Marketing Conference