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Thursday, March 26 • 2:25pm - 2:55pm
Retailer Case Study: Merchandising to Conquer International Markets

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Smart online merchandising should be of a key priority for retailers trading in new online markets, particularly when its website is the only vehicle customers have for getting the information they need to make a purchasing decision. What do retailers need to know about cultural preferences? How can websites be fine-tuned to offer maximum usability? How can social media be harnessed as a barometer for greater understanding?


Speakers
avatar for Justin Lodge

Justin Lodge

Head of Developing Markets, Wiggle.co.uk
As Head of Developing Markets at Wiggle, Justin defines the growth strategy for International territories, and leads country specific teams for the key markets. Working across the disciplines of marketing, user experience and operations, the International team work to provide the optimal experience for customers wherever they live. When he’s not working at Wiggle, Justin is usually found enjoying some of their products whilst cycling around... Read More →


Thursday March 26, 2015 2:25pm - 2:55pm
Theatre 3: Multichannel Merchandising and Selling Conference

Attendees (31)