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Thursday, March 26 • 1:50pm - 2:20pm
Retailer Case Study: Design and Usability for Satisfaction and Conversion

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Customer demands for increasingly fast, slick and user-friendly online and mobile experiences is forcing retailers to rethink strategies for packaging and showcasing offerings to delight and engage the consumer anytime, anyplace, anywhere! What do retailers need to know about offering a user-friendly,compelling and consistent brand experience via online and mobile devices?

Responsive design – how can you create touch friendly, user-friendly experiences to drive conversion and avoid shopping cart abandonment?


Speakers
avatar for Helen Colclough

Helen Colclough

eCommerce Director, River Island
Helen Colclough is currently the E-commerce Development Manager at fashion retailer River Island, responsible for development across the .com and international domains as well as via River Island’s successful app channels. From career beginnings in store retail, Helen has worked across the retail and technology space - including four years at management consultancy Accenture, being focused on large multichannel platform implementations... Read More →


Thursday March 26, 2015 1:50pm - 2:20pm
Theatre 3: Multichannel Merchandising and Selling Conference