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Thursday, March 26 • 12:30pm - 1:00pm
Retailer Case Study: Multi-Channel Merchandising – challenges and learnings from a different type of retailer

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Driving a seamless customer experience across customer touch points is an absolute imperative for retailers. For a retailer whose primary focus is TV and generating real relationships through presenters, the trend into devices and touch points raises lots of challenges, and opportunities.


Speakers
avatar for Eddie Woffinden

Eddie Woffinden

Head of Digital Merchandising, QVC UK
Eddie heads up QVC UK’s digital merchandising operations including the TV channels QVC Beauty, QVC Extra and QVC Style, and all digital platforms, qvcuk.com and mobile apps.During his the three years working at QVC, the company’s digital landscape has changed significantly with the re-platforming of their website, the launch of iPhone, Android and iPad apps as well as the launch of 2 new TV channels on SKY and Freeview platforms.


Thursday March 26, 2015 12:30pm - 1:00pm
Theatre 3: Multichannel Merchandising and Selling Conference

Attendees (32)