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Wednesday, March 25 • 11:45am - 12:15pm
Retailer Case Study: Harmonising Bricks and Clicks

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Brands keen to gain the competitive edge are going to be forced to think more like tech companies! With consumers increasingly demanding fast, slick and user-friendly online and mobile experiences brands to rethink strategies for packaging and showcasing offerings to delight and engage the consumer anytime, anyplace, anywhere! What do brands need to know about bridging the gap between mobile and in-store?


Speakers
avatar for Annabel Kilner

Annabel Kilner

UK Country Manager, made.com
Starting out as an intern at L’Oreal whilst at university, Annabel loved the brands but decided fast-growing start-ups interested her most. She launched her career marketing FreshMinds where she established the brand in the competitive fields of market research and recruitment before moving to the client side to set up the retail division, which quickly became its biggest sector and included clients such as Estee Lauder Group, Coca-Cola... Read More →


Wednesday March 25, 2015 11:45am - 12:15pm
Theatre 3: Mobile In Multichannel Conference