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Thursday, March 26 • 1:05pm - 1:35pm
Panel Discussion: Unlocking the Potential of Digital Marketing to Level the e-Tail Playing Field

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Digital marketing has leveled the online retail playing field – you don’t need to be a retail giant to reap the benefits of  successful digital marketing. Providing a seamless e-commerce experience, based on a  holistic customer view and knowing how to use SEO, social media, E-commerce, email marketing, blog and mobile to a competitive advantage is the key differentiator. Hear for a panel of leading online retailers and how they are using digital to get ahead of the game


Speakers
avatar for Richard Clark

Richard Clark

Marketing Director, Boohoo.com
Richard is  a dynamic digital and marketing professional with over thirteen years post-graduate experience. Richard has worked in both business to business and business to consumer roles. During his career I he has  a proven track record in leading teams to deliver strategies and projects that produce real business benefit and has  significant experience in e-Commerce and digital marketing. 
avatar for David Kohn

David Kohn

Multichannel Director, Snow + Rock
David Kohn is Multichannel Director for Snow+Rock Group. The Group – with three fascias ... Snow+Rock, Cycle Surgery and Runners Need – is the UK’s leading specialist multichannel retailer for wintersports and other outdoor pursuits. Snow+Rock’s e-commerce business has grown threefold over the past three years and continues to be a central plank of the Group’s strategy going forward. David has previously held... Read More →
avatar for Caroline Rolfe

Caroline Rolfe

Global Director, ghd
Caroline joined ghd in September 2014 to spearhead the British brands digital evolution and drive the eCommerce sales and digital presence in their global markets. She specialises in digital strategy, eCommerce excellence, digital infrastructure and social business strategy. Her background is with a variety of retail favourites including Belstaff, Links of London and the Arcadia group. She got her 'eCommerce stripes’ at Estee Lauder... Read More →


Thursday March 26, 2015 1:05pm - 1:35pm
Theatre 2: Digital Sales and Marketing Conference