This event has ended. Create your own event → Check it out
This event has ended. Create your own
View analytic
Thursday, March 26 • 11:10am - 11:40am
Retailer Case Study: Embracing the Digital Today By Bringing the Customer into Boardroom

Sign up or log in to save this to your schedule and see who's attending!

How can the modern marketer win buy-in from the boardroom for new e-commerce initiatives? In a world where companies are being stretched to make more frequent and costly technological investments to keep pace with the latest changes being driven by advances in social media, consumer purchasing patterns and digital innovations, e-commerce are being challenged at the highest levels to demonstrate ROI  for new marketing initiatives.

avatar for Celia Pronto

Celia Pronto

Célia joined Ford Retail, trading as TrustFord, the world’s largest dedicated Ford dealer group, in March 2012 as the Group Marketing and E-commerce Director, and is a member of the Board. Her career spans a variety of marketing and e-commerce roles in multinational global organisations like Unilever, Rank and Intercontinental Hotels Group; as well as multichannel businesses like STA Travel and numerous internet start-ups. Her... Read More →

Thursday March 26, 2015 11:10am - 11:40am
Theatre 2: Digital Sales and Marketing Conference

Attendees (32)