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Thursday, March 26 • 11:10am - 11:40am
Retailer Case Study: Embracing the Digital Today By Bringing the Customer into Boardroom

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How can the modern marketer win buy-in from the boardroom for new e-commerce initiatives? In a world where companies are being stretched to make more frequent and costly technological investments to keep pace with the latest changes being driven by advances in social media, consumer purchasing patterns and digital innovations, e-commerce are being challenged at the highest levels to demonstrate ROI  for new marketing initiatives.


Speakers
avatar for Celia Pronto

Celia Pronto

Célia joined Ford Retail, trading as TrustFord, the world’s largest dedicated Ford dealer group, in March 2012 as the Group Marketing and E-commerce Director, and is a member of the Board. Her career spans a variety of marketing and e-commerce roles in multinational global organisations... Read More →


Thursday March 26, 2015 11:10am - 11:40am
Theatre 2: Digital Sales and Marketing Conference

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