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Thursday, March 26 • 2:25pm - 2:55pm
Retailer Case Study: Bridging Technology and Customer Experience to Win at Multichannel

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There’s too much ‘stuff’, choices, and way too much noise!  We must embrace technology to build bridges that enable us to connect better with customers.  We must convert all the noise and stuff into strong, clear ‘signals’ our customers can trust and access – anytime, anyplace, anywhere.  In our ‘always-on’ multi device, screens and data-driven world – we must learn to strike the right balance.  We have to make shopping (for that’s all it is) a more relevant, personal, engaging, entertaining and enthralling global experience.

avatar for Alison Lancaster

Alison Lancaster

Interim Group Marketing Director, McArthurGlen Group
Alison is an experienced retail and digital marketing pioneer who worked on her first online business in 1995 at Innovations Mail Order, which was later acquired by The Burton Group in 1996 (now Arcadia and Debenhams). Over the past 21 years, she has had key senior roles working... Read More →

Thursday March 26, 2015 2:25pm - 2:55pm PDT
Theatre 1: The Omnichannel Store of the Future Conference

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