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Wednesday, March 25 • 2:45pm - 3:15pm
Retailer Case Study: E-commerce as a Growth Driver AND a Brand Builder

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Never has it been more important that we take a look at how e-commerce can more fully play its role in the overall business mix; growing market share at the same time as performing a broader role in support of a businesses more holistic objectives.

With the low hanging fruit of the early years of e-commerce growth now behind us, hear how Superdry is continuing to drive growth through both international markets and new e-commerce channels….at the same time as using it’s unique visual assets to build the brand digitally

Speakers
avatar for Jon Wragg

Jon Wragg

Director of eCommerce, SuperGroup
Jon joined SuperGroup in April 2014, and is currently eCommerce and Marketing Director. Prior to SuperGroup, Jon spent eight years at Asda, where he held a number of senior roles in both George and Asda, including Multichannel Director. | | Before Asda, Jon was at Littlewoods ShopDirect, where he held roles in Operations, Buying & Merchandising and eCommerce, leaving the organisation in 2006 after a period as Trading Director.


Wednesday March 25, 2015 2:45pm - 3:15pm
Theatre 1: International and Cross Border Conference