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Thursday, March 26 • 1:50pm - 2:20pm
Retailer Case Study: "UX First" - Design and Usability for conversion

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How does social networking impact shopping experiences  and can social  media drive e-Commerce sales? In this session hear how the Co-operative is using social media to create strong social engagement throughout the customer journey


Speakers
avatar for Gail Lyon

Gail Lyon

Group Social Media Lead, The Co-operative Group
Gail Lyon has worked at The Co-operative for two years, where her role is to lead and develop the social media strategy. She led the development of the UK retail first Snapchat campaign, which was listed in Campaign Magazine's top 10 Digital Innovations 2013, along with the award-winning Twitter campaign, #Fighttheprice. A qualified marketer, Gail has over 16 years' experience working in marketing within businesses such as BT and more recently... Read More →


Thursday March 26, 2015 1:50pm - 2:20pm
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