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Thursday, March 26 • 11:45am - 12:15pm
Retailer Case Study: Social Media to Tap into Customer Mindsets and Drive Forward Business Strategies

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Can social media help identify what a customer wants, and how can this influence product development, communications strategies whilst building increased loyalty


Speakers
avatar for Claire Higgins

Claire Higgins

Head of Digital Marketing, Selfridges
Claire Higgins leads up the digital marketing at Selfridges. She is responsible for the acquisition, retention and social strategy and oversees the digital marketing team. Prior to joining Selfridges, she was Head of Marketing and Content at vtravelled.com, the social travel website launched by Virgin. Claire has also consulted at Glam Media, where she redefined the UK brand positioning, sales and marketing. She also held the position of Head... Read More →


Thursday March 26, 2015 11:45am - 12:15pm
Theatre 2: Digital Sales and Marketing Conference