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Wednesday, March 25 • 3:20pm - 3:50pm
Retailer Case Study: Transcending Channels for a More Connected Customer Experience

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Shoppers don’t think in vertical, channel-specific silos an neither should retailers!  How is multichannel changing the way that retail operations are structured to guarantee one brand and level of service across multiple touch points and channels? How can bricks and clicks be harmonised to shape more positive customer experiences?


Speakers
avatar for Mark Steel

Mark Steel

Director of Digital Operations, Argos
Mark is a senior retail leader with exceptional track record of performance and broad, multi-disciplinary experience developed within the UK's leading multi-channel retailer. | | Mark has held  senior leadership roles within Digital/eCommerce, Marketing, Buying & Merchandising and Retail & Store Operations.


Wednesday March 25, 2015 3:20pm - 3:50pm
Theatre 2: Insight & Customer Experience Conference