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Wednesday, March 25 • 2:45pm - 3:15pm
Retailer Case Study: Social as A Gateway to Stronger Customer Connections

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Social media has dramatically changed the way that consumers interact with brands but what complexities, and challenges need to be understood before social can be fully leveraged to enhance customer engagement which can be harnessed as a competitive weapon?

avatar for Karin Berg

Karin Berg

VP - Social Media, Lidl Sweeden
Karin Berg is a communicator and social media strategist with extensive experience and a passion for communication and social media. Before she became responsible for social and digital media at Lidl Sweden she had a company where she learned entrepreneurs to promote themselves, their products or their company at social and digital media. Before that she worked in the swedish Parliament as a political communicator with citizen communication on... Read More →

Wednesday March 25, 2015 2:45pm - 3:15pm
Theatre 2: Insight & Customer Experience Conference