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Wednesday, March 25 • 11:45am - 12:15pm
Retailer Case Study: Cross Cultural Brand Consistency

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How do you effectively translate your brand abroad and tailor the customer experience for each market – tailoring social media messages, customer services and balancing global brand messages with local cultural needs can be tricky but can be overcome by delving into shopper mindsets to understand how they  prefer to interact with brands.  


Speakers
avatar for Stephanie Uhlig

Stephanie Uhlig

UK Managing Director, eDreams ODIGEO
Stephanie Uhlig, as UK MD for eDreams ODIGEO, the world's fifth largest e-commerce company, is one of the most senior female executives in e-commerce. Appointed in April 2013, under her leadership eDreams ODIGEO UK has achieved above-industry-average double digit growth figures. Prior to her appointment Stephanie worked in international roles for companies including Expedia, giving her a deep understanding of e-commerce. Stephanie holds a... Read More →


Wednesday March 25, 2015 11:45am - 12:15pm
Theatre 1: International and Cross Border Conference

Attendees (26)