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Wednesday, March 25 • 11:10am - 11:40am
Retailer Case Study: Reaching the Connected Consumer: winning strategies for retail and ecommerce on Facebook

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The rise of digital technology is creating challenges for marketers, but it has also created the opportunity to connect with consumers in new, more personal ways and at an unprecedented scale. Facebook is an integral part of the connective tissue of the web and this session is designed to look at the role that Facebook can play in the retail experience – both in-store and online.


Speakers
avatar for Dave Morrissey

Dave Morrissey

Client Solutions Manager, Retail & e-Commerce, Facebook
Dave works on the Retail & e-Commerce vertical Team for Facebook in the UK. In his role, he collaborates with clients on how to best utilise the Facebook platform to drive business results from a branding & performance perspective. Clients that Dave works with include LEGO, Audible, Shop Direct and Made.com. Prior to working at Facebook, Dave worked in London’s Tech City for the award winning e-Commerce start up Flubit.


Wednesday March 25, 2015 11:10am - 11:40am
Theatre 1: International and Cross Border Conference