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Wednesday, March 25 • 11:45am - 12:15pm
Retailer Case Study: Journey Mapping to Transform Customer Experiences

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Reaching audiences needs to become smarter for retailers hoping to  cut through the clutter in an increasingly competitive market. Understanding the series of interactions customers  have with brands are helping  to reap significant benefits. Why is it necessary for retailers to manage the entire customer experience? How can journey mapping increase loyalty, ROI and customer satisfaction?


Speakers
avatar for Ali Holmes

Ali Holmes

Head of Global eCommerce, Vodafone
Ali is an eCommerce and multi-channel retailing specialist with experience from operations management, commercial journey ownership through to customer experience and product development. A recent graduate of Manchester Metropolitan University with a Masters in Internet Retailing (Distinction), including a dissertation paper on 'How mobile phones are changing the way people shop'.


Wednesday March 25, 2015 11:45am - 12:15pm
Theatre 2: Insight & Customer Experience Conference