A 20 year veteran of e-commerce in Europe, Enda has pioneered and lead efforts in building and operating end-to-end outsourced e-commerce solutions. Enda launched some of the first online stores in Europe in his role as Technical Director of CompuServe Europe in the early nineties. He went on to co-found the first European ecommerce SaaS platform in 1997 and as founder and CEO of Aspherio in 2001 rolled out multilingual web stores for large brands across Europe. Since 2005 Enda has been driving eBay Enterprise’s international expansion efforts. Enda’s unique experience covers European eCommerce growth strategies and end-to-end operations.